Intel Showcases Its Ultrabook With an Ad Campaign That's Set in the Past
Kevin Young — May 16, 2012 — Marketing
The first ad campaign for Intel's Ultrabook was set in an ancient Chinese setting entitled 'House of Flying Daggers' and now the second ad, 'Desperado,' brings viewers to the wild west. Here, cowboys battle with their laptops instead of rolling out the pistols.
Director Daniel Kleinman is known for his work in a few James Bond flicks and he takes that talent to showcase Intel's lastest product. This global campaign introduces its new slim laptop with a comical spoof making fun of old massive laptops.
The setting first starts in a dusty parlor where two cowboys are having trouble with their ancient laptops. A young and millennial-looking man walks in with the Ultrabook and instantly gets confronted with a Clint Eastwood stare down. This witty ad makes the Ultrabook seem as posh as Apple products.
Director Daniel Kleinman is known for his work in a few James Bond flicks and he takes that talent to showcase Intel's lastest product. This global campaign introduces its new slim laptop with a comical spoof making fun of old massive laptops.
The setting first starts in a dusty parlor where two cowboys are having trouble with their ancient laptops. A young and millennial-looking man walks in with the Ultrabook and instantly gets confronted with a Clint Eastwood stare down. This witty ad makes the Ultrabook seem as posh as Apple products.
Trend Themes
1. Ancient-themed Ad Campaigns - Exploring historical settings in ad campaigns can create a unique and memorable brand image.
2. Comical Spoofs in Advertising - Using humor and satire in advertising can help grab viewers' attention and create a positive brand perception.
3. Slim and Lightweight Laptops - The demand for slim and lightweight laptops is on the rise, providing opportunities for companies to innovate and develop products that meet this market need.
Industry Implications
1. Advertising - The advertising industry can embrace ancient-themed campaigns and comical spoofs to create engaging and memorable brand experiences.
2. Film and Entertainment - Collaborating with renowned directors and producing creative ad campaigns can generate buzz and excitement for the entertainment industry, attracting a wider audience.
3. Technology/electronics - The technology industry can invest in research and development to create slim and lightweight laptops that offer enhanced performance and user experience.
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