Nike Kicks and adidas Join Forces on the Ultra4D Sneaker
References: shopnicekicks & hypebeast
Nike Kiccks works in collaboration with adidas on the two tonal tie-dye Ultra4D sneaker model. The shoe sits on top of the iconic 4D midsole foundation and holds up the soft UltraBOOST upper. The shoe was originally unveiled by footwear designer Frank Cooke and head of Nike Kicks Matt Halfhill.
The joint sneaker boasts a monochromatic design and features a white and black spiral in a tie-dye manner across the forefoot and the midfoot sections. Branding that references adidas features Three Strips at the heel counter, the midfoot cage, and the heel area in a tonal black. The tongue features a small Nike Kicks logo in red for a pop of contrast before being rounded out with black outsoles.
Image Credit: Nike Kicks
The joint sneaker boasts a monochromatic design and features a white and black spiral in a tie-dye manner across the forefoot and the midfoot sections. Branding that references adidas features Three Strips at the heel counter, the midfoot cage, and the heel area in a tonal black. The tongue features a small Nike Kicks logo in red for a pop of contrast before being rounded out with black outsoles.
Image Credit: Nike Kicks
Trend Themes
1. Tonal Tie-dye Sneakers - The trend of tonal tie-dye sneakers presents an opportunity for brands to collaborate and deliver unique colorful designs.
2. Collaboration Sneaker Models - The trend of collaboration sneaker models presents an opportunity for brands to leverage each other's strengths to create innovative, unique designs.
3. Performance Sneaker Design - The trend of performance sneaker design presents an opportunity for brands to develop technology-driven footwear that delivers comfort and support for athletes and consumers alike.
Industry Implications
1. Footwear Industry - The footwear industry can leverage the trend towards innovative and unique sneaker designs to appeal to a wider range of consumers and drive sales growth.
2. Athletic Apparel Industry - The athletic apparel industry can leverage the trend towards performance sneaker design to provide athletes and fitness enthusiasts with innovative footwear that enhances their performance and comfort levels.
3. Fashion Industry - The fashion industry can leverage the trend towards tonal tie-dye sneakers as a fresh and exciting design concept to incorporate into their footwear collections and attract a more diverse consumer base.
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