‘Ultra 10' Collection by Ultra is Versatile & Eco-Chic
Jaime Neely — May 12, 2011 — Eco
References: theultraultra & treehugger
Malaysian eco-fashion designer Ultra recently teamed up with Greenovate, LOHAS and The Wellness Works to produce ‘Ultra 10,’ a 10-piece wardrobe set intended to dress a single woman for an entire year. While some women might find it extremely hard to conceive of wearing the same 10 articles of clothing for a year, the pieces from ‘Ultra 10’ are unique in that each article can be easily transformed into another ready-to-wear look.
From the 2-in-1 blazer that zips into a vest to the 3-in-1 jacket that can be worn as a shirt and a skirt, the pieces from the ‘Ultra 10’ line are versatile yet stylish, ensuring that your look stays updated all year long. In addition to its small size, ‘Ultra 10’ uses eco-friendly fabrics including organic cotton, bamboo silk and recycled polyester. The full collection is available May 21 online at the Ultra website.
From the 2-in-1 blazer that zips into a vest to the 3-in-1 jacket that can be worn as a shirt and a skirt, the pieces from the ‘Ultra 10’ line are versatile yet stylish, ensuring that your look stays updated all year long. In addition to its small size, ‘Ultra 10’ uses eco-friendly fabrics including organic cotton, bamboo silk and recycled polyester. The full collection is available May 21 online at the Ultra website.
Trend Themes
1. Versatile Fashion - Creating clothing items that can be easily transformed into multiple ready-to-wear looks.
2. Sustainable Fashion - Designing clothing with eco-friendly fabrics like organic cotton, bamboo silk, and recycled polyester.
3. Capsule Wardrobe - Curating a collection of essential clothing pieces that can be mixed and matched to create a variety of outfits.
Industry Implications
1. Fashion - Opportunity for fashion brands to develop and market versatile, sustainable clothing lines.
2. E-commerce - Potential for online retailers to showcase and sell capsule wardrobe collections.
3. Textile Recycling - Innovative methods for recycling and repurposing textile waste to create eco-friendly fabrics.
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