UK Follows Canada With Graphic Attempt to Discourage Smoking
Ben Preiss — September 6, 2007 — World
References: washingtonpost
Until now cigarette packs in the UK have carried text warning that have been much larger than those in the US Apparently that hasn't lead to a steep enough decline in smoking which has recently been banned in public places in the UK. So, the UK will become the first EU member to print the photo warnings developed by the European Commission.
The catch is that the photo warnings are very shocking! This strategy has already been implemented for more than a year in Canada. Will the rest of the EU follow suit?
The catch is that the photo warnings are very shocking! This strategy has already been implemented for more than a year in Canada. Will the rest of the EU follow suit?
Trend Themes
1. Graphic Warnings - Businesses can take advantage of creating new graphic warnings or messaging that convey impactful messages to consumers in a nonverbal way.
2. Tobacco Abstinence - Smoking cessation programs or alternatives like e-cigarettes can be marketed as an opportunity for businesses as more consumers avoid tobacco products.
3. Public Health Advocacy - Opportunities to support public health campaigns or develop partnerships with public health organizations which aim to reduce the harmful effects of smoking.
Industry Implications
1. Tobacco - Tobacco companies can diversify and innovate by creating e-cigarettes, nicotine replacements, and other similar products that are less harmful and more appealing to consumers.
2. Advertising - Businesses specializing in advertising can provide support to tobacco companies to communicate new messaging and graphic warnings on products through creative campaigns and strategy.
3. Healthcare - Healthcare providers, giving emphasis to their preventive programs, can take lead in developing tobacco cessation programs and partnering with local organizations to fight the harmful effects of smoking.
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