The Ueno 3D Interview is a Playful Introduction to the Digital Agency
Joey Haar — February 8, 2018 — Art & Design
References: ueno.co & interview.ueno.co
Digital agencies are a dime a dozen for prospective creative talent, but Ueno, an agency with offices in New York, LA, San Francisco, and Reykjavik, has developed an interview process that helps it to stand out from the hoards of offices with ping pong tables and slides. The Ueno 3D interview puts users into a funhouse digital representation of the company's offices, with a video game-like format that guides users through a stylized interview process.
In the Ueno 3D interview, users play as a hot dog avatar. The adventure begins with that dog entering the office, at which point they can click on the different 3D representations of real Ueno staff to have conversations with them. The conversations offer two different response options for each staff member, though the goofy system typically sticks to lighthearted, funny dialogue.
The 3D interview isn't actually tied to a job at Ueno, but rather serves as a way for the agency to distinguish itself and draw in talent.
In the Ueno 3D interview, users play as a hot dog avatar. The adventure begins with that dog entering the office, at which point they can click on the different 3D representations of real Ueno staff to have conversations with them. The conversations offer two different response options for each staff member, though the goofy system typically sticks to lighthearted, funny dialogue.
The 3D interview isn't actually tied to a job at Ueno, but rather serves as a way for the agency to distinguish itself and draw in talent.
Trend Themes
1. Virtual Reality Interviews - Opportunity to create immersive and interactive interview experiences using virtual reality technology.
2. Gamified Recruitment Process - Potential to incorporate game-like elements into the hiring process to make it more engaging and enjoyable for candidates.
3. Branding Through Playfulness - Using creative and fun approaches during interviews to showcase a company's unique brand and attract top talent.
Industry Implications
1. Digital Agencies - Digital agencies can adopt interactive and immersive interview experiences to attract and identify creative talent.
2. Virtual Reality - Virtual reality platforms and software can be developed specifically for recruitment and job interviews.
3. Human Resources - HR departments can explore new ways of connecting with candidates, such as gamifying the hiring process.
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