The New UberPASSPORT Feature Helps Users Arrange Long-Distance Travel
Katherine Pendrill — March 18, 2016 — Autos
References: newsroom.uber & engadget
'UberPASSPORT' is a new feature that helps users arrange long-distance rideshares. While the ride-sharing app has already come to dominate travel within cities, now the company is looking to take its services across the boarder.
The new UberPASSPORT feature will allow users to arrange a one-way trip from California all the way to Mexico. To book a trip, users simply have to select the Passport MX option. An Uber driver will then transport up to four passengers to Tijuana. The only caveat is that Uber is unable to arrange trips back across the boarder because the company only operates locally within Tijuana. Therefore, users will have to arrange a second driver to complete the rest of the trip.
While Uber's cross-boarder option may only work for certain types of travel, the new feature demonstrates one of the unique ways the company is looking to expand its platform.
The new UberPASSPORT feature will allow users to arrange a one-way trip from California all the way to Mexico. To book a trip, users simply have to select the Passport MX option. An Uber driver will then transport up to four passengers to Tijuana. The only caveat is that Uber is unable to arrange trips back across the boarder because the company only operates locally within Tijuana. Therefore, users will have to arrange a second driver to complete the rest of the trip.
While Uber's cross-boarder option may only work for certain types of travel, the new feature demonstrates one of the unique ways the company is looking to expand its platform.
Trend Themes
1. Long-distance Rideshares - Uber's new UberPASSPORT feature demonstrates the growing trend of long-distance rideshares, providing an opportunity for disruptive innovation in the transportation industry.
2. Expansion Into International Markets - Uber's foray into cross-border travel with the UberPASSPORT feature highlights the trend of ride-sharing companies expanding their services into international markets and presents opportunities for disruptive innovation in the global transportation industry.
3. Multimodal Transportation - By requiring users to arrange a second driver for the rest of the trip, Uber's UberPASSPORT feature taps into the trend of multimodal transportation, which creates opportunities for disruptive innovation in the integrated mobility sector.
Industry Implications
1. Transportation - The UberPASSPORT feature and the trend of long-distance rideshares present disruptive innovation opportunities in the transportation industry.
2. Travel and Tourism - Uber's expansion into international markets through the UberPASSPORT feature creates disruptive innovation opportunities in the travel and tourism industry.
3. Integrated Mobility - The UberPASSPORT feature's integration of multiple modes of transportation highlights disruptive innovation opportunities in the integrated mobility industry.
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