'Uber Trip Experiences' Now Integrate Other Apps into the User's Trip
Cadhla Gray — January 23, 2016 — Autos
References: newsroom.uber & psfk
'Uber Trip Experiences' is just another way that the rideshare business is continuing to expand its services and app design to enhance user experience. Uber is now giving other app developers a major opportunity to integrate their services into users' drives. These apps can now gain access to information about the drive -- like the location, city sights driven by and length of trip -- as long as the user agrees.
Using this data, an entertainment app, for instance, could suggest a video or playlist that matches the length of the drive for a user to enjoy. Another integrated app could inform tourists about the area they are traveling through or even suggest restaurants to visit. Finally, smart home device developers could provide an app that allowed Uber passengers to turn their heat on remotely as they're driving home.
Uber Trip Experiences illustrates a perfect example of the ways that business collaboration can result in mutual innovation and increased consumer interaction.
Using this data, an entertainment app, for instance, could suggest a video or playlist that matches the length of the drive for a user to enjoy. Another integrated app could inform tourists about the area they are traveling through or even suggest restaurants to visit. Finally, smart home device developers could provide an app that allowed Uber passengers to turn their heat on remotely as they're driving home.
Uber Trip Experiences illustrates a perfect example of the ways that business collaboration can result in mutual innovation and increased consumer interaction.
Trend Themes
1. Rideshare App Integration - The integration of other apps into rideshare platforms presents an opportunity for businesses to provide a more holistic experience for consumers.
2. Smart Entertainment On-the-go - Rideshare entertainment apps offer a unique opportunity for businesses to provide entertainment to commuters on-the-go.
3. Personalized Route Recommendations - Rideshare apps provide an opportunity for businesses to create personalized recommendations based on user location and preferences while traveling.
Industry Implications
1. Ridesharing - The rideshare industry can continue to expand its services and enhance customer experience by integrating compatible third-party apps.
2. Entertainment - Partnerships with rideshare apps provide entertainment businesses an opportunity to reach new customers and provide unique on-the-go experiences.
3. Smart Home Technology - Smart home device developers can offer remote control functionality through rideshare apps to enhance user experience during commutes.
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