This Uber Promotion Lets People Enjoy Free Rides In Self-Driven Cars
Rahul Kalvapalle — August 19, 2016 — Autos
A new Uber promotion is looking to not just get the disruptive taxi service's name out there, but specifically promote its new fleet of self-driving cars. Uber users located in Pittsburgh will be able to request one autonomous SUV using the Uber app, and enjoy a free ride this month.
The Volvo XC90 SUV will still come with a human operator who will sit on the driving seat for legal and safety reasons. A second Uber employee will sit in the front passenger seat to take notes of how the ride's going.
This Uber promotion is a smart initiative because it kills two birds with one stone, by acting as an experiential marketing project as well as a trial of new technologies that are set to revolutionize the way we get around in cities.
The Volvo XC90 SUV will still come with a human operator who will sit on the driving seat for legal and safety reasons. A second Uber employee will sit in the front passenger seat to take notes of how the ride's going.
This Uber promotion is a smart initiative because it kills two birds with one stone, by acting as an experiential marketing project as well as a trial of new technologies that are set to revolutionize the way we get around in cities.
Trend Themes
1. Experiential Marketing - This Uber promotion demonstrates the power of experiential marketing and how it can engage and attract customers.
2. Autonomous Vehicles - The promotion highlights the growing trend of autonomous vehicles and their potential to disrupt the transportation industry.
3. Urban Mobility - The free rides in self-driving cars showcase the trend towards urban mobility solutions and the need for convenient transportation options in cities.
Industry Implications
1. Ridesharing - The Uber promotion in self-driving cars presents an opportunity for ridesharing companies to explore the use of autonomous vehicles in their fleets.
2. Automotive - The promotion highlights the innovation and potential disruption that autonomous vehicles can bring to the automotive industry.
3. Marketing and Advertising - The experiential marketing aspect of the Uber promotion opens up opportunities for marketing and advertising agencies to create engaging campaigns for brands.
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