Uber and Westfield's Partnership Will Create Waiting Rooms in Malls
Ellen Smith — September 11, 2017 — Autos
Uber and Westfield shopping centers have partnered, serving as yet another example of the ridesharing brand's dedication to consumer convenience.
The mall is a common place for bag-carrying consumers to hail a ride, however, the facility's multiple entrances make for a series of confusing and often frustrating interactions upon pick-up. To amend this issue, Uber is offering designated waiting areas in 33 Westfield malls throughout the United States. The drop-off and pick-up areas will be visible to Uber drivers through the app, providing a streamlined means of location detection.
These lounges ensure the loading and unloading of passengers is as convenient as efficient for both the customer and the driver. The first lounge is set to appear in Westfield Century City mall in Los Angeles, California.
The mall is a common place for bag-carrying consumers to hail a ride, however, the facility's multiple entrances make for a series of confusing and often frustrating interactions upon pick-up. To amend this issue, Uber is offering designated waiting areas in 33 Westfield malls throughout the United States. The drop-off and pick-up areas will be visible to Uber drivers through the app, providing a streamlined means of location detection.
These lounges ensure the loading and unloading of passengers is as convenient as efficient for both the customer and the driver. The first lounge is set to appear in Westfield Century City mall in Los Angeles, California.
Trend Themes
1. Designated Rideshare Lounges - Creating waiting rooms in malls for rideshare passengers.
2. Streamlined Location Detection - Utilizing app technology to provide clear pickup and drop-off points for rideshare drivers.
3. Consumer Convenience - Enhancing the overall experience for rideshare passengers by providing designated waiting areas.
Industry Implications
1. Ridesharing - Opportunity for ridesharing companies to partner with shopping centers to improve customer experience.
2. Shopping Centers - Incorporating designated waiting areas for rideshare passengers as a way to enhance customer convenience.
3. App Technology - Aligning app features with ridesharing services to streamline pickup and drop-off processes.
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