ASICS Taps Kiko Kostadinov for the Newest 'UB5-S' GEL-NIMBUS 9
ASICS is reintroducing the ‘GEL-NIMBUS 9’ in partnership with Kiko Kostadinov, delivering the all-new ‘UB5-S’ silhouette. The new sneaker offering comes in a brand new ‘Glacier Grey/Soothing Sea’ colorway, which serves as a follow-up to the ‘Black/Gunmetal’ colorway that was revealed in early August 2022.
For this iteration, Kostadinov adds new outdoor train details and colorful accents throughout the shoe. Edges of the silver leather overlays come spray painted with red, while “galaxy matter” inserts can be found on the heel windows. The toebox features a yellow and white stitched design, while other red accents can be spotted on the laces, GEL midsoles, and midfoot plate.
The ASICS ‘UB5-S GEL-Nimbus 9’ in ‘Glacier Grey’ is now available on ASICS for $250 AUD.
Image Credit: ASICS
For this iteration, Kostadinov adds new outdoor train details and colorful accents throughout the shoe. Edges of the silver leather overlays come spray painted with red, while “galaxy matter” inserts can be found on the heel windows. The toebox features a yellow and white stitched design, while other red accents can be spotted on the laces, GEL midsoles, and midfoot plate.
The ASICS ‘UB5-S GEL-Nimbus 9’ in ‘Glacier Grey’ is now available on ASICS for $250 AUD.
Image Credit: ASICS
Trend Themes
1. Reimagined Running Shoes - Incorporating bold colors, intricate stitching details and other design elements to revamp classic running shoes offer opportunities for companies to innovate their product offerings.
2. Increased Collaboration - Partnering with renowned fashion designers and industry experts for product development can help companies in the athletic footwear industry maximize their creative potential and appeal to diverse consumer segments.
3. Sustainable Materials - Adopting eco-friendly materials in the production of running shoes has opened opportunities for companies to reach the growing market of consumers who value sustainability and are willing to pay a premium for such products.
Industry Implications
1. Athletic Footwear - Introducing trendy and stylish iterations of classic running shoes provide new opportunities for companies in the athletic footwear industry to expand their product portfolio and remain relevant in the highly competitive market.
2. Fashion Design - Collaborating with fashion designers in creating new sneaker designs present opportunities for the fashion industry to diversify and expand their offerings, as well as penetrate the lucrative market of sportswear.
3. Sustainable Manufacturing - Adopting eco-friendly production processes in the manufacturing of athletic footwear avails opportunities for companies in the manufacturing industry to innovate and accommodate the changing consumer preferences in favor of sustainable products.
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