U2 3D
Bianca — January 21, 2008 — Pop Culture
References: u23dmovie
The Sundance Film Festival plays host to a lot of really unique movies and film features, and is the perfect venue to launch experimental films like Bono did with his recent project, the first ever live action 3D digital film.
Viewers of U23D were all given a pair of 3D glasses before they entered the theater. Not long into the flick, show goers became so entranced by the film, they began pulling lighters out of their pockets and swaying to the music, as if they were really attending the concert.
"Bono wanted to go somewhere magical," said the director, Catherine Owens. The film footage comes from U2's Vertigo tour in South America.
The movie is a recreation of a live U2 stadium concert complete with 5.1 Surround Sound. It's a multi-camera, real time production and was created by 3ality Digital.
Variety called it "Authentically powerful." The Toronto Star said, "This is the future of concert films," and Frank Miller, the writer of Sin City said, "The 3D effects were just remarkable but historic."
The film will be shown at IMAX theaters at over 1,200 locations in over 38 countries.
Viewers of U23D were all given a pair of 3D glasses before they entered the theater. Not long into the flick, show goers became so entranced by the film, they began pulling lighters out of their pockets and swaying to the music, as if they were really attending the concert.
"Bono wanted to go somewhere magical," said the director, Catherine Owens. The film footage comes from U2's Vertigo tour in South America.
The movie is a recreation of a live U2 stadium concert complete with 5.1 Surround Sound. It's a multi-camera, real time production and was created by 3ality Digital.
Variety called it "Authentically powerful." The Toronto Star said, "This is the future of concert films," and Frank Miller, the writer of Sin City said, "The 3D effects were just remarkable but historic."
The film will be shown at IMAX theaters at over 1,200 locations in over 38 countries.
Trend Themes
1. Live Action 3D Digital Films - Explore the potential for creating immersive and interactive live action 3D digital films for various genres and events.
2. Virtual Concert Experiences - Create virtual concert experiences that allow viewers to feel like they are attending live performances from the comfort of their own homes.
3. 3D Technology in Film Production - Leverage 3D technology in film production to enhance the visual experience and create unique storytelling opportunities.
Industry Implications
1. Film and Entertainment - The film and entertainment industry can utilize live action 3D digital films to revolutionize the way audiences experience concerts and events.
2. Virtual Reality - Virtual reality industry can provide immersive concert experiences through the use of 3D technology and interactive virtual platforms.
3. Audiovisual Technology - The audiovisual technology industry can develop advanced audio and visual systems to enhance the quality and realism of live action 3D digital films.
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