The U Cypher Championships Will Be the Largest Esports Event in India
Justin Lam — January 25, 2018 — Tech
References: polygon
The #HumGamerHain hashtag has been booming on Twitter recently and shows just how big the U Cypher Championship is going to be. The popular hashtag comes with a flashy music video, both of which are meant to support and advertise the event. This upcoming -esports tournament is poised to be India's first televised event of its kind. The video, entitled 'title track,' has already been viewed over 300,000 times on YouTube, with another 30 thousand views coming from Twitter.
The U Cypher Championship is being run by U Sports, a Mumbai based company known for owning a professional kabaddi team, and having investments in soccer and motorsports. The ultimate goal of this event, and advertising campaign, is to raise the spectacle of e-sports up to a higher plateau in India. The event will feature six Indian teams, across three gaming consoles, and will spotlight games like Counter-Strike: Global Offensive, DOTA 2, Tekken 7 and Real Cricket 17. With e-sports growing massively in the world, this initiative by U Sports is a logical step in bringing the phenomenon to a huge market.
The U Cypher Championship is being run by U Sports, a Mumbai based company known for owning a professional kabaddi team, and having investments in soccer and motorsports. The ultimate goal of this event, and advertising campaign, is to raise the spectacle of e-sports up to a higher plateau in India. The event will feature six Indian teams, across three gaming consoles, and will spotlight games like Counter-Strike: Global Offensive, DOTA 2, Tekken 7 and Real Cricket 17. With e-sports growing massively in the world, this initiative by U Sports is a logical step in bringing the phenomenon to a huge market.
Trend Themes
1. Growing E-sports Market - The U Cypher Championship in India showcases the increasing popularity and potential of e-sports in the country, presenting an opportunity for further growth and investment in the industry.
2. Television Broadcast of E-sports - With the U Cypher Championship being India's first televised e-sports event, there is a disruptive innovation opportunity for media companies to capitalize on the rising demand for e-sports broadcasts.
3. Multi-game E-sports Tournaments - The U Cypher Championship's focus on multiple gaming consoles and games, such as Counter-Strike: Global Offensive, DOTA 2, Tekken 7, and Real Cricket 17, highlights the trend of diverse e-sports tournaments that cater to a wider range of gamers.
Industry Implications
1. Gaming and E-sports - The U Cypher Championship presents a growth opportunity for the gaming and e-sports industry in India, encouraging investments in professional teams, gaming infrastructure, and sponsorships.
2. Media and Broadcasting - The televised nature of the U Cypher Championship creates a disruptive innovation opportunity for media and broadcasting companies to enter the e-sports market and capture the growing viewer base.
3. Event Management and Marketing - Organizing and promoting large-scale e-sports events, like the U Cypher Championship, is an area where event management and marketing companies can leverage the growing interest and participation in the e-sports industry.
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