Tom Hanks Released a Vintage Typewriting App Called Hanx Writer
References: itunes.apple & techcrunch
Celebrity and actor Tom Hanks recently created an interactive typewriting app that recreates the sensation of sitting down at a typewriter for the modern-day smartphone user. The app, called the Hanx Writer, is downloadable for iPad users.
Whether it's a surprise or not, Hank's app is doing surprisingly well on the chart ranking in at number one on the iTunes App Store. The app cleverly brings back old nostalgic writing styles by turning your iPad into a fully functional typewriter. Users can sit back and enjoy hitting the keys of a simulated typewriter and hearing the same creaking, bell and banging noises you'd hear if you were typing on a real typewriter. Users can type whatever they'd like without the need for whiting out their mistakes or reloading the machine with new paper every time they mess up. While the app doesn't serve any useful purpose it's definitely a great novelty item.
Whether it's a surprise or not, Hank's app is doing surprisingly well on the chart ranking in at number one on the iTunes App Store. The app cleverly brings back old nostalgic writing styles by turning your iPad into a fully functional typewriter. Users can sit back and enjoy hitting the keys of a simulated typewriter and hearing the same creaking, bell and banging noises you'd hear if you were typing on a real typewriter. Users can type whatever they'd like without the need for whiting out their mistakes or reloading the machine with new paper every time they mess up. While the app doesn't serve any useful purpose it's definitely a great novelty item.
Trend Themes
1. Vintage Typewriter Apps - The success of Hanx Writer signals a market for nostalgic writing experiences brought to modern-day technology.
2. Celebrity-branded Apps - Tom Hanks' app success highlights the potential for celebrity-endorsed apps as niche products targeting specific audiences.
3. Nostalgia-inspired Technology - Hanx Writer represents a trend towards technology that emphasizes the sensory experience of retro or vintage activities.
Industry Implications
1. Mobile App Development - The success of Hanx Writer suggests a market for development of unique, niche apps that appeal to specific audiences and capitalize on nostalgia and celebrity branding.
2. Entertainment - Hanx Writer and other celebrity-branded apps represent intersections between entertainment and technology that create innovative, personalized experiences for consumers.
3. Consumer Products - The popularity of Hanx Writer and other nostalgia-tinged apps creates an opportunity for consumer product companies to develop and market products that combine old-school experiences with modern technology.
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