HBX Partners with Artist Tyler Rexeisen T-REX on a New Capsule
Niko Pajkovic — July 26, 2021 — Fashion
High-art meets streetwear in this recent collaboration between LA-based contemporary artist Tyler Rexeisen and fashion retailer HBX, who have released a new capsule titled 'Vices.' The collection consists of two original artworks Rexeisen, both of which incorporate his now conic demon-like figures.
Rexeisen, who commonly goes by T-REX, created two prints designed for T-shirts specifically. These include a bright-red satanic woman and two figures smoking cigarettes while walking atop a gold-wired rim. The collection also includes a third item – a yellow trucker hat with a pastel-colored backdrop, which dons a black and white print of the same devil-like woman as seen on the t-shirt.
This collection represents a recent trend within the fashion industry that see's contemporary artists working closely with major streetwear brands.
Rexeisen, who commonly goes by T-REX, created two prints designed for T-shirts specifically. These include a bright-red satanic woman and two figures smoking cigarettes while walking atop a gold-wired rim. The collection also includes a third item – a yellow trucker hat with a pastel-colored backdrop, which dons a black and white print of the same devil-like woman as seen on the t-shirt.
This collection represents a recent trend within the fashion industry that see's contemporary artists working closely with major streetwear brands.
Trend Themes
1. Artist-designed Streetwear - Collaborations between contemporary artists and streetwear brands are increasing in popularity
2. High-art Meets Streetwear - Fashion retailers are incorporating more high-art elements and designs into their streetwear collections
3. Capsule Collections - Fashion retailers are releasing limited-edition capsule collections in collaboration with artists and designers
Industry Implications
1. Fashion - Fashion retailers can partner with contemporary artists to create unique streetwear collections that appeal to a wider audience
2. Art - Contemporary artists can expand their audience by collaborating with fashion retailers and incorporating their designs into streetwear collections
3. Retail - Retailers can differentiate themselves from competitors by offering limited-edition capsule collections in collaboration with artists, providing unique products for their customers
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