New Balance's TWO WXY Shoes are Designed to be Versatile
New Balance introduces a new basketball sneaker model that is entitled the TWO EXY and it is designed for positionless players that are dexterous. The versatile silhouette is prepared to combat the sport with flair and style. It has an upper made from the adaptable Kinetic Stich material and sits on top of the FuelCell midsole foundation for high-rebound assistance.
It also features a textured outsole for some grip and function. The upper and outsole are what the brand describes to be "algorithmic advancements" that are carefully implemented for traction and support. From this perspective, the shoes have a pattern on the quarter that looks like a fingerprint for the textured look. This is seen on the ridged toe box as well.
Image Credit: New Balance
It also features a textured outsole for some grip and function. The upper and outsole are what the brand describes to be "algorithmic advancements" that are carefully implemented for traction and support. From this perspective, the shoes have a pattern on the quarter that looks like a fingerprint for the textured look. This is seen on the ridged toe box as well.
Image Credit: New Balance
Trend Themes
1. Positionless Basketball Shoes - New Balance's TWO WXY shoes are designed for positionless players, an opportunity for disruptive innovation targeting the growing market of versatile athletes.
2. Adaptable Kinetic Stich Sneaker - The Kinetic Stich material used in New Balance's TWO WXY basketball shoes present opportunities for further development in adaptable materials for athletic footwear.
3. Algorithmic Advancements in Sneaker Design - The TWO WXY basketball shoes feature algorithmic advancements in both the upper and outsole presenting opportunities for further technological advancements in the design and construction of athletic footwear.
Industry Implications
1. Athletic Footwear - New Balance's TWO WXY basketball shoes present an opportunity for disruptive innovation targeting the growing market of versatile athletes who require adaptable footwear.
2. Sports Equipment - The algorithmic advancements in New Balance's TWO WXY basketball shoes present an opportunity for disruptive innovation in sports equipment design.
3. Sportswear Fashion - New Balance's TWO WXY basketball shoes present an opportunity for disruptive innovation in sportswear fashion, targeting the growing market of versatile athletes who are looking for style as well as function.
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