The Two Faces Two Looks Weronika Mamot Photoshoot is Girly Glam
Jana Pijak — October 13, 2012 — Fashion
References: wmamot.ocom.pl & designscene.net
The 'Two Faces Two Looks' editorial is lensed by Polish photographer Weronika Mamot who captured models Kasia Kmiotek and Klaudia Strzyzewska as they posed against a wooded outdoor backdrop.
The girls are outfitted by wardrobe stylist and makeup artist Anna Malecka, who dresses them in day-to-evening staples while giving them each a different beauty look that reflects their wardrobe.
This striking editorial features two opposing looks: a bold brunette and a soft, natural blonde. While the brunette boasts bold makeup, slicked back hair and a wardrobe of eye-catching eveningwear pieces, the blonde sports a more casual day look consisting of denims and crisp white shirts. Her everyday attire is paired with subtly applied cosmetics that make for a more natural beauty look.
The girls are outfitted by wardrobe stylist and makeup artist Anna Malecka, who dresses them in day-to-evening staples while giving them each a different beauty look that reflects their wardrobe.
This striking editorial features two opposing looks: a bold brunette and a soft, natural blonde. While the brunette boasts bold makeup, slicked back hair and a wardrobe of eye-catching eveningwear pieces, the blonde sports a more casual day look consisting of denims and crisp white shirts. Her everyday attire is paired with subtly applied cosmetics that make for a more natural beauty look.
Trend Themes
1. Opposing Beauty - Opportunities for beauty and fashion brands to incorporate contrasting looks in their campaigns, product lines and services.
2. Outdoor Editorials - Disruptive innovation opportunities in outdoor fashion editorials, pushing beyond the aesthetics of indoor shoots.
3. Day-to-evening Style - Opportunities for fashion and beauty brands to explore the concept of a seamless transition from day to evening looks in their product and service offerings.
Industry Implications
1. Fashion - Incorporating the idea of two contrasting looks in fashion collections, campaigns, and runway shows.
2. Beauty - Creating products and services that cater to both bold and natural beauty looks in one cohesive offering.
3. Photography - Pushing creative boundaries in outdoor editorial photography, exploring the beauty of outdoor spaces and outdoor lighting.
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