The Twinkie-Mobile is the Sweetest Ride on the Block
Michael Hines — August 5, 2010 — Autos
If you love deep fried creme filling, the Twinkie-Mobile will definitely be the ride of your life. The iconic American snack has been given the automobile treatment, giving the Oscar Meyer Weinermobile a run for its money.
The Twinkie-Mobile was built by I3 Detroit for the Power Racing Series at the Detroit Marker Faire. What's best is that the interesting auto also has a cannon which shoots out Twinkies! Check out the gallery to see the Twinkie-Mobile in action.
The Twinkie-Mobile was built by I3 Detroit for the Power Racing Series at the Detroit Marker Faire. What's best is that the interesting auto also has a cannon which shoots out Twinkies! Check out the gallery to see the Twinkie-Mobile in action.
Trend Themes
1. Deep Fried Snack Innovation - The creation of the Twinkie-Mobile demonstrates the potential for innovative and unconventional uses of popular snacks.
2. Automobile Customization - The Twinkie-Mobile showcases the growing trend of customizing vehicles to reflect individuals' interests and unique personalities.
3. Food-themed Marketing - The Twinkie-Mobile exemplifies the effectiveness of incorporating food and snack brands into unconventional marketing strategies.
Industry Implications
1. Food and Snack Manufacturing - The Twinkie-Mobile presents opportunities for snack manufacturers to collaborate with automotive companies to create co-branded products and marketing campaigns.
2. Automotive and Transportation - The Twinkie-Mobile highlights the potential for automakers to tap into niche markets by offering unique and customized vehicles for consumers with specific interests.
3. Event and Experiential Marketing - The Twinkie-Mobile inspires event marketing professionals to explore food-themed attractions and activations to enhance consumer engagement and brand experiences.
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