The Twinkies® Iced Latte Has a Sweet Cake-Inspired Flavor
Michael Hemsworth — March 12, 2020 — Marketing
References: trilliantfood & bevnet
The Twinkies® Iced Latte has been announced by Trilliant Food & Nutrition as part of their continued partnership with Hostess to offer consumers an alternative way to enjoy the classic taste of the iconic snack cake.
The drink is characterized by its creamy flavor profile that mimics the taste of the classic golden sponge cakes that have remained a convenience store staple for decades. The beverage is part of the larger Hostess-inspired Ready-To-Drink Flavored Iced Lattes collection that will also include such options as the Ding Dongs™ Iced Latte, the Sno Balls™ Iced Latte and the Honey Bun Iced Latte.
The Twinkies® Iced Latte was boasted by Marketing Vice President for Trilliant Christoph Zickler who said, "We’re proud to announce our next venture with one of the most loved American brands. We’re bringing innovation to the Ready-to-Drink category with these iconic Hostess® flavors. They’re the perfect, sweet-treat pick-me-up for any time of day.”
The drink is characterized by its creamy flavor profile that mimics the taste of the classic golden sponge cakes that have remained a convenience store staple for decades. The beverage is part of the larger Hostess-inspired Ready-To-Drink Flavored Iced Lattes collection that will also include such options as the Ding Dongs™ Iced Latte, the Sno Balls™ Iced Latte and the Honey Bun Iced Latte.
The Twinkies® Iced Latte was boasted by Marketing Vice President for Trilliant Christoph Zickler who said, "We’re proud to announce our next venture with one of the most loved American brands. We’re bringing innovation to the Ready-to-Drink category with these iconic Hostess® flavors. They’re the perfect, sweet-treat pick-me-up for any time of day.”
Trend Themes
1. Snack Cake-inspired Beverages - There is an opportunity for food and beverage companies to create new drink products that mimic the flavors of popular snack cakes.
2. Ready-to-drink Foods - Consumers are seeking convenient, on-the-go options for food and beverage, providing opportunities for companies to develop packaged, ready-to-drink products.
3. Brand Collaborations - Collaborating with established brands can offer companies an opportunity to create new products that leverage the popular and recognizable brands of others.
Industry Implications
1. Food and Beverage - There are opportunities for food and beverage companies to create new products that mimic the flavors of popular snack cakes and other desserts, leveraging the nostalgia factor.
2. Convenience Stores - The convenience store industry can offer ready-to-drink packaged products that cater to consumers' desire for convenient on-the-go options and sweet snacks.
3. Marketing and Advertising - Companies can leverage the power of brand collaborations in their marketing and advertising strategies to create buzz around new and innovative products.
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