‘Twilight' DVD Launches With ‘Autobite' for Fans
Ben Dutton — April 3, 2009 — Unique
References: thesun & mischiefpr
Fans around the world have gone crazy over ‘Twilight’ not only for its the love story, but for its vampire hero Edward, played by Robert Pattinson. One fan in particular politely declined an autograph from Robert and instead pleaded that he bite her.
This has led to the creation of the ‘autobite,’ the world’s first vampire autograph. On Monday, April 6, the UK launch date of the ‘Twilight’ DVD and Blu-ray, fans can visit HMV’s flagship store on Oxford Street to pick up a copy of the movie and request an ‘autobite.’
A specially-built machine will then bite teeth impressions, or ‘vampire autographs,’ into their copy of ‘Twilight,’ thereby creating the ultimate vampire collectible.
This has led to the creation of the ‘autobite,’ the world’s first vampire autograph. On Monday, April 6, the UK launch date of the ‘Twilight’ DVD and Blu-ray, fans can visit HMV’s flagship store on Oxford Street to pick up a copy of the movie and request an ‘autobite.’
A specially-built machine will then bite teeth impressions, or ‘vampire autographs,’ into their copy of ‘Twilight,’ thereby creating the ultimate vampire collectible.
Trend Themes
1. Fan-centric Merchandise - The trend of fan-centric merchandise can be observed as fans demand more personalized and innovative collectibles.
2. Interactive Experience - Creation of interactive experiences that allow fans to participate and customize can prove incredibly popular, generating sizable revenues for the industry.
3. Customization Craze - Manufacturers should experiment with different customization options to appeal to a diverse range of fans who seek more unique and personalized items.
Industry Implications
1. Entertainment - The entertainment industry must respond to the growing demand for personalized merchandise that can forge stronger fan connections and foster deeper attachment to fictional characters.
2. Collectibles - The collectibles industry has an opportunity to make souvenirs more unique, more interactive, and more personalized, catering to avid fans and collectors seeking memorable or rare items.
3. Printing Technology - Printing and manufacturing firms can leverage technology to churn out personalized or on-demand merchandise at affordable rates, thus addressing fans' needs for more customizable products.
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