i-D Magazine Pays Homage to 12 British Mega Models
lourdes sanchez bayas — February 11, 2009 — Marketing
References: fashioncopious.typepad
Magazine double covers are not unusual and neither are quadruple covers, although the latter still catches me by surprise. But a magazine issue with 12 different covers? Yes, that's rare.
Shot by Sølve Sundsbø to pay homage to Britain’s models and so-called “it” girls, the covers of the March issue of i-D Magazine’s “Best Of British” features the usual suspects such as Naomi, Kate and Aggy but also features relatively new comers such a Jourdan Dunn, Lily Donaldson, Alice Dellal, Daisy Lowe, Eliza Cummings and others.
Surprisingly, the issue goes back to the 1960’s and 1970’s when it seemed like Twiggy was the “it” girl of the whole world! i-D then proceeds to take us through the “me” generation of the 1980’s and 1990’s
represented by the always gorgeous Yasmin Le Bon.
Shot by Sølve Sundsbø to pay homage to Britain’s models and so-called “it” girls, the covers of the March issue of i-D Magazine’s “Best Of British” features the usual suspects such as Naomi, Kate and Aggy but also features relatively new comers such a Jourdan Dunn, Lily Donaldson, Alice Dellal, Daisy Lowe, Eliza Cummings and others.
Surprisingly, the issue goes back to the 1960’s and 1970’s when it seemed like Twiggy was the “it” girl of the whole world! i-D then proceeds to take us through the “me” generation of the 1980’s and 1990’s
represented by the always gorgeous Yasmin Le Bon.
Trend Themes
1. Double Covers - Opportunity for magazines to create unique and eye-catching covers, potentially increasing sales and readership.
2. Homage to British Models - Opportunity to celebrate and showcase the talent and beauty of British models, attracting attention from fashion enthusiasts and industry professionals.
3. Exploring Fashion Eras - Opportunity to revisit and explore different fashion eras, creating nostalgic and educational content for fashion enthusiasts.
Industry Implications
1. Fashion Magazines - Opportunity for fashion magazines to differentiate themselves and attract attention from readers and advertisers through unique cover concepts.
2. Modeling Industry - Opportunity for modeling agencies to promote their talent and gain exposure through magazine covers and features.
3. Fashion History Education - Opportunity for educators or fashion history enthusiasts to create informative content about different fashion eras and their impact on the industry.
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