Get the Perfect Gift for Your Beloved Tweeps With the Twanta Web App
Summer Luu — December 19, 2010 — Marketing
References: twanta & adsoftheworld
Doing a Christmas gift exchange with fellow tweeps but don’t know what to get them? Ask Twanta (Twitter + Santa, get it?) what to get them through the Twanta Web App.
All you have to do is plug in a Twitter handle and the site will recommend a gift for them. You will have to wait for a few seconds as the site searches through their tweets and checks if they’ve been naughty or nice; almost instantly, a gift with its logo will appear. The suggested gifts look like sponsored ads; nevertheless, it's a great marketing strategy for companies to get on anyone’s Twanta web app list.
All you have to do is plug in a Twitter handle and the site will recommend a gift for them. You will have to wait for a few seconds as the site searches through their tweets and checks if they’ve been naughty or nice; almost instantly, a gift with its logo will appear. The suggested gifts look like sponsored ads; nevertheless, it's a great marketing strategy for companies to get on anyone’s Twanta web app list.
Trend Themes
1. Social Media Gifting - There is a growing trend of using social media to facilitate gifting, creating opportunities for companies to develop innovative marketing strategies.
2. Personalized Recommendations - As more tools are developed to analyze personal data, the trend for personalized gift recommendations is on the rise, presenting opportunities for data analysis companies and e-commerce websites.
3. Gamified Marketing - The use of gamification in marketing, such as using a Santa-like bot to suggest gifts, is becoming more popular and presents opportunities for developers and marketers to create engaging experiences for consumers.
Industry Implications
1. E-commerce - The e-commerce industry can leverage social media gifting trends and personalized recommendations to increase sales and improve customer engagement.
2. Data Analysis - As personalized recommendations become more common, data analysis companies have an opportunity to provide more advanced and accurate tools for companies to target potential customers.
3. Marketing - The use of gamification in marketing presents opportunities for developers and marketers to experiment with new ways of engaging consumers and generating leads.
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