'Crumbl Cookies' Has Debuted a Turtle Cookie for Its Weekly Rotation
Colin Smith — December 15, 2021 — Lifestyle
References: crumblcookies & brandeating
'Crumbl Cookies' is an online cookie store that features a new set of cookies each week, this week it uniquely feature a 'Turtle Cookie.' The turtle is a dark chocolate cookie that is meant to be served cold. The top of the cookie features a caramel spread, melted milk chocolate, and a small collection of pecans. Crumbl Cookies is famous for creating cookies that are visual experiences as well as tasty treats. The Turtle cookie follows this pattern.
The layers on the Turtle cookie and the small collection of pecans on the top resemble the shell and body layers of a turtle, however, it does not feature a head or limbs. Also released this week is the 'Mint Chip Ice Cream' cookie, which is made to resemble a scoop of mint chocolate chip ice cream. This cookie is also meant to be served cold, connecting it to its ice cream roots. The cookie features a spread of a sugary mint topping filled with small chocolate chips and a small dot of whipped cream on top.
Image Credit: Crumbl Cookies
The layers on the Turtle cookie and the small collection of pecans on the top resemble the shell and body layers of a turtle, however, it does not feature a head or limbs. Also released this week is the 'Mint Chip Ice Cream' cookie, which is made to resemble a scoop of mint chocolate chip ice cream. This cookie is also meant to be served cold, connecting it to its ice cream roots. The cookie features a spread of a sugary mint topping filled with small chocolate chips and a small dot of whipped cream on top.
Image Credit: Crumbl Cookies
Trend Themes
1. Cookie Artistry - New cookie designs that are not only delicious, but also visually appealing.
2. Innovative Flavors - The creation of unique flavor combinations never before seen in cookies.
3. Emphasis on Presentation - A focus on making cookies that are not only delicious, but also Instagram-worthy.
Industry Implications
1. Bakery - Opportunities to create unique and innovative cookies for bakery shops.
2. E-commerce - Further development of online cookie stores that create weekly-rotating menus.
3. Hospitality - Opportunities to introduce creative and unique desserts on menus in the hospitality industry.
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