This Cup Uses Turkish Glass for the Best Whiskey Aroma and Taste
David Ingram — November 1, 2015 — Lifestyle
References: cardinalspirits & coolmaterial
With its Turkish glass design, Cardinal Spirits is touting the 'Blasadh' cup design as being the perfect drinking vessel for enjoying whiskey.
Also marketed as the 'Perfect Whiskey Glass,' this cup design was conceived by David Hill, who spent years researching in Scotland with different Scotch distillers to find a whiskey glass that best expresses both the taste and nose of the complex spirit. The end result was this cup based on a Turkish glass design that uses its shape to let alcohol vapor that would limit the spirit's smell to escape, while the aroma vapors actually travel upwards and inwards.
With this clever design, there is no need for both a "nosing" glass to smell the whiskey, and a "tasting" glass to pick up the subtle flavors in a spirit. The all-in-one design of this whiskey glass combines both convenience with functionality in an elegant design.
Also marketed as the 'Perfect Whiskey Glass,' this cup design was conceived by David Hill, who spent years researching in Scotland with different Scotch distillers to find a whiskey glass that best expresses both the taste and nose of the complex spirit. The end result was this cup based on a Turkish glass design that uses its shape to let alcohol vapor that would limit the spirit's smell to escape, while the aroma vapors actually travel upwards and inwards.
With this clever design, there is no need for both a "nosing" glass to smell the whiskey, and a "tasting" glass to pick up the subtle flavors in a spirit. The all-in-one design of this whiskey glass combines both convenience with functionality in an elegant design.
Trend Themes
1. Turkish-glass-enhanced Whiskey Glasses - The innovative use of Turkish glass in whiskey glasses presents an opportunity for distilleries to enhance the aroma and taste of their spirits.
2. All-in-one Whiskey Glass Design - The development of a single glass that combines both nosing and tasting functions offers a disruptive innovation opportunity for glassware manufacturers.
3. Aromatics-driven Whiskey Consumption - The focus on capturing and enhancing the aroma of whiskey opens up new possibilities for marketing and packaging strategies within the spirits industry.
Industry Implications
1. Glassware Manufacturing - The innovative use of Turkish glass in whiskey glasses presents a new market segment for glassware manufacturers to target.
2. Distilleries - Distilleries can seize the opportunity to differentiate their products by using Turkish-glass-enhanced whiskey glasses to enhance the aroma and taste of their spirits.
3. Packaging Industry - The emphasis on capturing and promoting the aromatic qualities of whiskey offers a disruptive innovation opportunity for the packaging industry to develop specialized solutions catered to whiskey consumption.
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