Nike Adds More Tuned Air Branding to the Air Max Plus
Nike unveils another tonal update of the classic Air Max Plus sneaker model that highlights Tuned Air branding throughout the shoe. It is secured by a toggled lacing system over the forefoot for a technical design language and comes in a bright palette of black and pink.
The base foundation is detailed with heavy graphic accents that are made from mesh materials for a breathable touch. It starts with Hyper Pink which is then printed with the text "Tuned Air 1998" in a variety of fonts. Additional details include the gradient tonal TPU cages that spread throughout the upper. Volt tones are added as a bright pop of contrast at the medial side in the form of the Nike Swoosh.
Image Credit: Nike, hypebeast
The base foundation is detailed with heavy graphic accents that are made from mesh materials for a breathable touch. It starts with Hyper Pink which is then printed with the text "Tuned Air 1998" in a variety of fonts. Additional details include the gradient tonal TPU cages that spread throughout the upper. Volt tones are added as a bright pop of contrast at the medial side in the form of the Nike Swoosh.
Image Credit: Nike, hypebeast
Trend Themes
1. Tonal Sneakers - Opportunity for brands to create new tonal updates on classic sneaker models.
2. Toggle Lacing System - Opportunity for brands to introduce technical design language through innovative closure systems.
3. Branded Mesh Materials - Opportunity for brands to incorporate heavy graphic accents into breathable shoe materials.
Industry Implications
1. Footwear - Innovative designs can disrupt the footwear market and drive consumer interest.
2. Fashion - Collaborations between sneaker brands and fashion designers can create unique and disruptive products.
3. Sports Equipment - Incorporating technical design elements into athletic footwear and apparel can provide a competitive advantage for athletes.
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