Toronto’s TTC is Celebrating 100 Years with Novelty Items
Caitlyn Fernandez — November 25, 2021 — Pop Culture
The Toronto Transit Commission, better known as the TTC, has provided public transportation to Torontonians for 100 years, and to commemorate it, it has released the TTC100 collection.
To celebrate its century-long run, the TTC has made novelty items such as t-shirts, sweaters, prints from all the decades, stickers, notecards, magnets, mugs, and a TTC100 coffee table book (available as a physical or digital copy).
The TTC was created in 1921 because of a Provincial Act from 1920 where the Commission took over nine existing fare systems within the city limits and put them together. Today the TTC consists of 5 subway lines, multiple streetcar and bus routes, and connects to other outer city transportation.
Consumers can purchase the TTC100 collection on the TTC shop website.
Image Credit: TTC
To celebrate its century-long run, the TTC has made novelty items such as t-shirts, sweaters, prints from all the decades, stickers, notecards, magnets, mugs, and a TTC100 coffee table book (available as a physical or digital copy).
The TTC was created in 1921 because of a Provincial Act from 1920 where the Commission took over nine existing fare systems within the city limits and put them together. Today the TTC consists of 5 subway lines, multiple streetcar and bus routes, and connects to other outer city transportation.
Consumers can purchase the TTC100 collection on the TTC shop website.
Image Credit: TTC
Trend Themes
1. Novelty Collection - Providing customers with novelty items is a trend to celebrate an organization's milestone event and create brand loyalty.
2. Centenary Celebration - Centenary celebrations are a trend for organizations to capitalize on and create a sense of belonging for the customers.
3. Corporate Merchandise - Creating corporate merchandise to celebrate significant events is a trend that businesses can leverage to increase brand loyalty and awareness.
Industry Implications
1. Public Transportation - Public transportation industries can create a range of merchandise to celebrate their milestones and encourage brand loyalty.
2. Retail - The retail industry can create commemorative collections for organizations to increase their reach and support their celebration events.
3. Corporate Gifts - Providing corporate merchandise can be a unique way of gifting employees for their hard work and creating brand loyalty.
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