This Tsuwamono Candy Range by Mary’s Resembles Weaponry and Armor
Jana Pijak — March 2, 2017 — Lifestyle
References: maryshop.jp & en.rocketnews24
Shaped to resemble weaponry and armor, the Tsuwamono candy collection by Japanese confection brand Mary’s will satisfy one's sweet tooth and makes for the perfect Valentine's Day or birthday gift.
Rejecting the traditionally feminine look of most luxury chocolates, Mary's appeals to a more diverse fan base with its samurai sword and ninja star chocolates. The brand's Tsuwamono candy range is sold alongside a Kiremono box that boasts more flavor varieties and pieces inspired by ancient war helmets and horses.
This novelty candy range is artfully crafted, boasting tasty flavor profiles and eye-catching packaging. The collection is ideal for those seeking to give a gift that is unexpected, fun and most importantly artisanal. Appealing to chocolate lovers of all ages, this weaponry themed candy range pays homage to local heroes and is made using ingredients native to Nagano, Japan.
Rejecting the traditionally feminine look of most luxury chocolates, Mary's appeals to a more diverse fan base with its samurai sword and ninja star chocolates. The brand's Tsuwamono candy range is sold alongside a Kiremono box that boasts more flavor varieties and pieces inspired by ancient war helmets and horses.
This novelty candy range is artfully crafted, boasting tasty flavor profiles and eye-catching packaging. The collection is ideal for those seeking to give a gift that is unexpected, fun and most importantly artisanal. Appealing to chocolate lovers of all ages, this weaponry themed candy range pays homage to local heroes and is made using ingredients native to Nagano, Japan.
Trend Themes
1. Weaponry-themed Confectionery - The convergence of unlikely themes such as warfare and sweets presents opportunities for innovation in packaging, flavor, and presentation to entice consumers who seek the unexpected.
2. Gender-neutral Chocolate Branding - Gender-neutral branding disrupts traditional conceptions of chocolate as a gift for women, thereby opening up larger, diverse markets for luxury chocolates.
3. Heritage-inspired Gourmet Candy - Drawing inspiration from a town's local heroes and traditional candies is an innovation opportunity for companies to communicate regional stories and culture through their packaging and candy flavors.
Industry Implications
1. Luxury Chocolates - Mary's Tsuwamono candy range demonstrates that by bucking traditional branding expectations and creating unexpected confections, luxury chocolates can draw in a broader consumer base with diverse interests and preferences.
2. Confectionery Packaging - Innovations in packaging for unusual and thematic confectionery items such as the Tsuwamono candy collection by Mary's offer opportunities to appeal to adventurous, imaginative and quirky consumers.
3. Local and Heritage Foods - Using heritage ingredients to create artisanal candies in homage to local heroes and traditions presents an opportunity for companies to tap into the growing consumer interest in locally-sourced and culturally-inspired foods.
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