TSFF's Instagram Lets Users Direct Their Own Story in Silent Film
Laura McQuarrie — April 21, 2015 — Marketing
For its 2014 campaign, the Toronto Silent Film Festival (TSFF) turned its Instagram grid view into a flip book. Now having to one-up last year's performance, TSFF created a choose-your-own-adventure campaign on the same social media platform to promote the festival for the 2015 season.
This year's experience has users create their own silent film scenes using the 15-second clips uploaded to Instagram. Each short scene ends with a choice of two options to craft a more intriguing storyline. As well as making it easy for people to play director, the experience is also great for providing a personal experience. In the hopes of appealing to today's audience, this interactive social media campaign is a brilliant way to reintroduce the silent film era through modern media.
This year's experience has users create their own silent film scenes using the 15-second clips uploaded to Instagram. Each short scene ends with a choice of two options to craft a more intriguing storyline. As well as making it easy for people to play director, the experience is also great for providing a personal experience. In the hopes of appealing to today's audience, this interactive social media campaign is a brilliant way to reintroduce the silent film era through modern media.
Trend Themes
1. Interactive-social-media-campaigns - Opportunity to engage and interact with audiences to create immersive and personalized experiences.
2. Choose-your-own-adventure-storytelling - Opportunity to allow users to have control over the narrative, increasing engagement and interest.
3. Digitization-of-historical-content - Opportunity to bring old and silent films into the digital age, attracting new audiences and preserving cultural heritage.
Industry Implications
1. Entertainment - Disruptive innovation opportunity for the entertainment industry to create immersive and interactive experiences for viewers.
2. Digital-marketing - Opportunity for digital marketers to develop interactive social media campaigns that engage and captivate audiences.
3. Archiving-and-restoration - Opportunity for archiving and restoration industries to digitize and preserve historical content in new and engaging ways.
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