TrueRoots Brewing Co. Launched the New TrueRoots Ginger Beer
Grace Mahas — October 14, 2019 — Lifestyle
References: truerootsbrew & bevindustry
Cold-pressed juices have risen in popularity in recent years, and TrueRoots Brewing Co. has taken advantage of this healthy beverage option to unveil its new TrueRoots Ginger Beer. The beer is made using cold-pressed ginger and fresh lime juice to give consumers a ready-to-drink beverage that's healthy and delicious. The alcoholic beverage also boasts cloves, cinnamon, and pure cane sugar -- to name a few ingredients.
Consumers can purchase the TrueRoots Ginger Beer in 12-ounce aluminum cans for a suggested retail price in the range of $2.50-$2.75 USD. The new cold-pressed ginger beer will be available in select retailers and at TrueRoots Brewing Co locations and is a great addition to cocktails, sangrias, and or enjoyed on its own.
Consumers can purchase the TrueRoots Ginger Beer in 12-ounce aluminum cans for a suggested retail price in the range of $2.50-$2.75 USD. The new cold-pressed ginger beer will be available in select retailers and at TrueRoots Brewing Co locations and is a great addition to cocktails, sangrias, and or enjoyed on its own.
Trend Themes
1. Cold-pressed Beverages - Disruptive innovation opportunity: Explore new flavors and combinations of cold-pressed beverages, such as ginger beer, to cater to health-conscious consumers.
2. Ready-to-drink Beverages - Disruptive innovation opportunity: Develop innovative and convenient ready-to-drink beverages that appeal to consumers seeking both health benefits and delicious flavors.
3. Craft Brewing - Disruptive innovation opportunity: Create unique craft brews, like TrueRoots Ginger Beer, by incorporating unconventional ingredients and flavors to stand out in the competitive craft brewing industry.
Industry Implications
1. Beverage Manufacturing - Disruptive innovation opportunity: Incorporate cold-pressed techniques and natural ingredients into beverage manufacturing processes to capitalize on the growing demand for healthy drink options.
2. Alcoholic Beverages - Disruptive innovation opportunity: Introduce new flavored alcoholic beverages, such as ginger beer, that offer a healthier alternative to traditional options and appeal to health-conscious consumers.
3. Hospitality and Food Service - Disruptive innovation opportunity: Incorporate cold-pressed ginger beer into cocktails and drink recipes to enhance menu offerings and cater to customers looking for innovative and unique beverage options.
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