Nordstrom's New True Nord Campaign Celebrates Individuality
References: shop.nordstrom
Nordstrom is a leading fashion retailer and it recently launched its first-ever Canadian marketing campaign titled 'True Nord.' True Nord is produced in collaboration with Toronto-based advertising agency Ogilvy and centers around the concept of inclusivity that Canada exudes as a nation. The campaign welcomes that Canadian spirit by spotlighting a cast who embraces individuality and personal style. True Nord is named after a phrase in the nation's national anthem so that naturally, phrases including "with glowing hearts," "strong and free," and "from far and wide" would follow.
The campaign settings include natural landscapes as well as urban backdrops throughout the Greater Toronto Area and feature a 13 member all-Canadian cast. Some of the patriotic cast members include Harjas Singh, Mel Kobayashi, Biko Beauttah, and Yolanda May Largie. True Nord is shot by Canadian-born director and photographer Justin Tyler Close.
The campaign settings include natural landscapes as well as urban backdrops throughout the Greater Toronto Area and feature a 13 member all-Canadian cast. Some of the patriotic cast members include Harjas Singh, Mel Kobayashi, Biko Beauttah, and Yolanda May Largie. True Nord is shot by Canadian-born director and photographer Justin Tyler Close.
Trend Themes
1. Inclusivity in Fashion - Be innovative by creating fashion campaigns that celebrate individuality and embrace diversity.
2. National Pride Marketing - Explore disruptive innovation opportunities by incorporating national symbols and phrases in marketing campaigns.
3. Local Collaboration - Collaborate with local talent and agencies to create authentic and impactful marketing campaigns.
Industry Implications
1. Retail - Disrupt the fashion retail industry by promoting inclusivity and embracing diversity in marketing campaigns.
2. Advertising - Tap into national pride marketing to offer innovative and compelling advertising solutions for brands.
3. Photography/production - Leverage local talent and collaborate with agencies to create visually stunning and culturally relevant fashion campaigns.
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