The Troque Sur Rotina Uses Tech Parts to Promote Exercise
Deborah Kim — August 23, 2011 — Marketing
References: troquesuarotina.br & thisiscolossal
Brazilian gym chain Companhia Athletica has created another dynamic advertising campaign called Troque Sur Rotina. The slogan reads "Switch your routine for ours" in English. The mosaic poster campaign was created using parts from computers, tech and other electronic gadgets. The posters were designed to resemble figures exercising and was created to ask customers to think about how they spend their time.
The art director behind Troque Sur Rotina used thousands of computer parts in order to encourage people to get off their computers and exercise. This clever campaign highlights the tendency for modern consumers to spend a majority of their time indoors and in front of a computer screen. This unhealthy habit must be broken, and this very effective campaign does an excellent job of showing this.
The art director behind Troque Sur Rotina used thousands of computer parts in order to encourage people to get off their computers and exercise. This clever campaign highlights the tendency for modern consumers to spend a majority of their time indoors and in front of a computer screen. This unhealthy habit must be broken, and this very effective campaign does an excellent job of showing this.
Trend Themes
1. Dynamic Advertising Campaigns - Using creative and unconventional methods to capture consumers' attention and promote a brand or message, such as using computer parts to create artwork that encourages exercise.
2. Promoting Active Lifestyles - Encouraging individuals to break unhealthy habits and spend more time engaged in physical activity through innovative and eye-catching campaigns.
3. Increasing Awareness of Sedentary Behavior - Raising awareness about the negative effects of spending excessive amounts of time indoors and in front of screens, and the importance of breaking these habits for overall health and well-being.
Industry Implications
1. Fitness and Wellness - Opportunities for gyms, fitness centers, and wellness brands to adopt creative advertising campaigns that inspire people to prioritize physical activity.
2. Technology and Electronics - Opportunities for tech companies and electronic gadget manufacturers to collaborate with brands and create sustainable campaigns that discourage excessive screen time and encourage a balanced lifestyle.
3. Outdoor Recreation - Opportunities for outdoor gear and equipment companies, as well as adventure travel brands, to promote the benefits of outdoor activities and position themselves as alternatives to sedentary behavior.
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