Waterloo Tropical Fruit Sparkling Water is Only Here for the Summer
Michael Hemsworth — June 9, 2023 — Lifestyle
References: drinkwaterloo & preparedfoods
The Waterloo Tropical Fruit sparkling water has been created in collaboration with Chef Curtis Stone as a summertime refreshment perfect for quenching thirst this season. The sparkling water boasts a range of layered flavors including blood orange for sweetness, pineapple for freshness and juicy mango to deliver a more nuanced take on the classic tropical notes. The refreshment is perfect for being enjoyed right from the can or as part of a cocktail or mocktail recipe.
The Waterloo Tropical Fruit sparkling water is being launched at Walmart, Sprouts, Kroger, Target and more for the summer, and maintains a free-from recipe that's Non-GMO Project Verified made with purified carbonated water. The drink is also free from calories, sweeteners and sugars.
The Waterloo Tropical Fruit sparkling water is being launched at Walmart, Sprouts, Kroger, Target and more for the summer, and maintains a free-from recipe that's Non-GMO Project Verified made with purified carbonated water. The drink is also free from calories, sweeteners and sugars.
Trend Themes
1. Picnic-themed Beverages - The collaboration between Waterloo and Curtis Stone presents an opportunity for food and beverage companies to create refreshments that cater to summertime picnics and outdoor events.
2. Layered Flavors - The use of multiple flavors in a beverage, like the blood orange, pineapple, and mango in Waterloo Tropical Fruit sparkling water, presents an opportunity for flavor innovation.
3. Free-from Beverages - The trend towards non-GMO, calorie-free, sweetener-free, and sugar-free drinks is an opportunity for companies to create healthier beverage options for consumers.
Industry Implications
1. Beverage Industry - The Waterloo Tropical Fruit sparkling water presents an opportunity for the beverage industry to innovate by creating drinks that cater to summertime refreshment trends.
2. Retail Industry - The launch of Waterloo Tropical Fruit sparkling water at Walmart, Sprouts, Kroger, Target and more presents an opportunity for the retail industry to capitalize on the non-alcoholic beverage trend by incorporating similar products into their offerings.
3. Hospitality Industry - The pursuit of healthier beverage options presents an opportunity for the hospitality industry to innovate by creating healthier mixed drinks and mocktails for consumers who are seeking healthier options.
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