Wilton's 'Tropical Coconut Cupcakes' Boast Shots of Alcohol
Riley von Niessen — January 10, 2018 — Lifestyle
Illinois-based cake decorating company Wilton shared a recipe for 'Tropical Coconut Cupcakes' that are finished off with a "Shot Top topper" that can include any liquid of the chef's choosing, however it recommends rum and champagne for those looking to make the desserts even more party-friendly.
The recipe that Wilton supplies makes about 24 cupcakes, and it's perfect for beginner bakers. To create the colorful desserts, all one needs to do is follow the recipe that the company offers for its Coconut Cupcakes, which has an ingredient list that consists of white cake mix, water, eggs, vegetable oil, coconut extract, and shredded coconut. Once the cupcakes are done, they're topped with various colors of icing, and finished off by sticking the shots into them so that the flavor of the alcohol is infused.
The recipe that Wilton supplies makes about 24 cupcakes, and it's perfect for beginner bakers. To create the colorful desserts, all one needs to do is follow the recipe that the company offers for its Coconut Cupcakes, which has an ingredient list that consists of white cake mix, water, eggs, vegetable oil, coconut extract, and shredded coconut. Once the cupcakes are done, they're topped with various colors of icing, and finished off by sticking the shots into them so that the flavor of the alcohol is infused.
Trend Themes
1. Alcoholic-infused Desserts - Disruptive innovation opportunity: Explore creative ways to infuse alcohol into desserts to create unique flavor combinations.
2. DIY Shot Toppers - Disruptive innovation opportunity: Develop customizable shot toppers for desserts that allow consumers to personalize their alcoholic creations.
3. Party-friendly Baking Recipes - Disruptive innovation opportunity: Create easy-to-follow baking recipes that incorporate alcohol, appealing to consumers looking to add a festive touch to their desserts.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Collaborate with bakeries and restaurants to develop alcoholic-infused desserts that cater to adult consumers.
2. Baking Supplies - Disruptive innovation opportunity: Design and market shot toppers specifically for desserts, tapping into the growing trend of DIY baking and cake decorating.
3. Alcohol Industry - Disruptive innovation opportunity: Partner with alcohol brands to create recipes and promotions that encourage consumers to use their products in baking and dessert-making.
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