Michael Jordan's Son is Releasing His 'Trophy Room' Collection
Riley von Niessen — May 23, 2016 — Fashion
References: trophyroomstore & hypebeast
Marcus Jordan, the son of Michael Jordan, is to release a rare collection of Air Jordans to appear at his Trophy Room boutique at Disney Springs in Orlando. The 'Trophy Room' Air Jordan XX3s collection is limited to 523 pairs and will be available exclusively at the Trophy Room grand opening event.
According to the event page, the pattern on this Air Jordan XX3 edition, which repeats the signature of the basketball legend, has not been used since 2008 and the color scheme is completely new. The shoes will be available at the event which runs for one day only, where all guests are limited to one pair of each of the five models that will be shown.
The Trophy Room event is accessible only to those who manage to acquire a wristband during a set distribution day. In order to prevent problems, people will only receive one if they arrive in their car, where the bands will be delivered to them as they remain inside. Limiting the collection and offering them at an exclusive event makes the 'Trophy Room' Air Jordan XX3s incredibly desirable for sneaker fanatics.
According to the event page, the pattern on this Air Jordan XX3 edition, which repeats the signature of the basketball legend, has not been used since 2008 and the color scheme is completely new. The shoes will be available at the event which runs for one day only, where all guests are limited to one pair of each of the five models that will be shown.
The Trophy Room event is accessible only to those who manage to acquire a wristband during a set distribution day. In order to prevent problems, people will only receive one if they arrive in their car, where the bands will be delivered to them as they remain inside. Limiting the collection and offering them at an exclusive event makes the 'Trophy Room' Air Jordan XX3s incredibly desirable for sneaker fanatics.
Trend Themes
1. Limited Edition Sneaker Releases - The release of the exclusive 'Trophy Room' Air Jordan XX3s collection demonstrates the trend of limited edition sneaker releases, which creates scarcity and increases demand.
2. Exclusive Boutique Events - The Trophy Room grand opening event showcases the trend of exclusive boutique events, providing a unique and immersive experience for sneaker enthusiasts.
3. Desire for Exclusivity - The high demand and limited availability of the 'Trophy Room' Air Jordan XX3s collection reflects the trend of consumers seeking exclusive and rare products.
Industry Implications
1. Sneaker Retail - Sneaker retailers can leverage the trend of limited edition releases to drive customer excitement and boost sales.
2. Event Management - Event management companies can capitalize on the trend of exclusive boutique events by organizing unique and immersive experiences for brands or retailers.
3. Luxury Fashion - Luxury fashion brands can tap into the desire for exclusivity by offering limited edition items and hosting exclusive events to create a sense of rarity and exclusivity.
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