Yoplait Welcomes is Bringing Back Its Beloved Trix Yogurt
Katherine Pendrill — May 9, 2021 — Lifestyle
90s fans rejoice because Yoplait has just announced the return of its fan-favorite Trix Yogurt.
Just as the name suggests, Trix Yogurt is a yogurt that's designed to taste just like fruit Trix cereal. The yogurt was last available in 2016, but has since been absent from store shelves. Now, thanks to a Change.org petition, the beloved Yoplait snack is back in two tasty flavors: Strawberry and Berry. Though the new flavors are not as whimsical as the previous Cotton Candy, Strawberry Banana Bash, and Raspberry Rainbow varieties, the 2021 versions are just as tasty. Both also feature that signature swirl of two different colors, so you can mix things up to your heart's continent.
You can get your hands on the new Trix Yogurt will be available from Walmart and SuperValu stores beginning in early May 2021.
Image Credit: Yoplait
Just as the name suggests, Trix Yogurt is a yogurt that's designed to taste just like fruit Trix cereal. The yogurt was last available in 2016, but has since been absent from store shelves. Now, thanks to a Change.org petition, the beloved Yoplait snack is back in two tasty flavors: Strawberry and Berry. Though the new flavors are not as whimsical as the previous Cotton Candy, Strawberry Banana Bash, and Raspberry Rainbow varieties, the 2021 versions are just as tasty. Both also feature that signature swirl of two different colors, so you can mix things up to your heart's continent.
You can get your hands on the new Trix Yogurt will be available from Walmart and SuperValu stores beginning in early May 2021.
Image Credit: Yoplait
Trend Themes
1. Cereal-flavored Yogurts - The trend of creating yogurt flavors that mimic popular cereal brands creates an opportunity for further exploration into flavor combinations and cross-brand collaborations.
2. Nostalgia Marketing - Bringing back discontinued products from past decades through customer demand presents an opportunity to tap into consumers' nostalgia and capitalize on the power of marketing through nostalgia.
3. Colorful Food Products - The popularity of the signature two-colored swirl in Trix Yogurt highlights the potential for colorful and visually appealing food products that can enhance the consumer experience.
Industry Implications
1. Food and Beverage - The food and beverage industry can look to create unique and innovative flavors similar to popular cereals to appeal to consumers seeking novel taste experiences.
2. Marketing and Advertising - This trend presents an opportunity for marketing and advertising professionals to connect with consumers on a nostalgic level through the reintroduction of discontinued products and retro branding.
3. Retail - Retailers can highlight the popularity of nostalgic food products and market them as exclusive items, enticing customers to visit their stores for a taste of the past.
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