Ermenegildo Zegna Gives Life to the Triple Stitch Sneaker for FW20
Ermenegildo Zegna brings life back to the signature Triple Stitch sneaker model as it joins the Fall/Winter 2020 collection. The slip-on silhouette is a versatile design that is suitable for most outfits. It is lightweight and focuses on comfort, crafted with inspiration drawn from suits.
The modern aesthetic makes it easy to match with casual outfits or tailored suits as well. The material across the upper is flexible and thin and the sole unit is made from an ultra-light rubber material. Although the sneakers have a slip-on silhouette, there is a triple crossing elastic at the forefoot to hold the foot securely. This element also references Ermenegildo Zegna's heritage, honoring the three hand-stitches that can be seen on a suit lapel
Image Credit: Ermenegildo Zegna
The modern aesthetic makes it easy to match with casual outfits or tailored suits as well. The material across the upper is flexible and thin and the sole unit is made from an ultra-light rubber material. Although the sneakers have a slip-on silhouette, there is a triple crossing elastic at the forefoot to hold the foot securely. This element also references Ermenegildo Zegna's heritage, honoring the three hand-stitches that can be seen on a suit lapel
Image Credit: Ermenegildo Zegna
Trend Themes
1. Signature Triple Stitch Sneaker - Disruptive innovation opportunity: Introduce customizable options for the Triple Stitch sneaker to cater to individual preferences.
2. Versatile Slip-on Silhouette - Disruptive innovation opportunity: Develop a line of slip-on sneakers with interchangeable design elements to create unique and customizable looks.
3. Lightweight and Comfortable Design - Disruptive innovation opportunity: Utilize innovative materials and cushioning technologies to create sneakers that are even lighter and more comfortable than the Triple Stitch model.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement 3D printing technology to create customized sneakers for customers, offering a unique and personalized shopping experience.
2. Luxury Footwear - Disruptive innovation opportunity: Incorporate sustainable and eco-friendly materials into luxury sneakers without compromising on quality or design.
3. Athleisure - Disruptive innovation opportunity: Combine the comfort and functionality of athletic footwear with the stylish and sophisticated aesthetic of the Triple Stitch sneaker.
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