Nestlé's 'Triggered by Kitkat' Campaign Uses Original Anime
Colin Smith — March 1, 2022 — Marketing
References: nestle.co.jp & hypebeast
Nestlé has launched a new campaign in Japan titled 'Triggered by KitKat' to promote its famous KitKat chocolate bar. The first commercial for this campaign has been released and uploaded to YouTube. This commercial showcases a short, 15-second-long anime-style animation of a character drawing various hand-drawn illustrations while enjoying a KitKat bar. The animation artist for this commercial is 'Naoko Yamada' who is a popular animator, illustrator, and film director in Japan.
KitKat's Japanese pronunciation sounds similar to the Japanese phrase for "I believe you will win," which has turned the gifting of KitKats into a positive gesture in Japan. At the end of the commercial, Nestlé promotes its most popular flavors in Japan, which are 'Dark Chocolate,' 'Green Tea,' and 'Oat Chocolate.'
Image Credit: Nestlé Japan
KitKat's Japanese pronunciation sounds similar to the Japanese phrase for "I believe you will win," which has turned the gifting of KitKats into a positive gesture in Japan. At the end of the commercial, Nestlé promotes its most popular flavors in Japan, which are 'Dark Chocolate,' 'Green Tea,' and 'Oat Chocolate.'
Image Credit: Nestlé Japan
Trend Themes
1. Anime-themed Marketing Campaigns - Businesses can explore creating targeted campaigns with anime-inspired designs to engage with young adults.
2. Gifting Culture Promotion - Companies can leverage unique cultural practices, like gifting of KitKats in Japan, to drive product sales and positive brand image.
3. Collaborating with Popular Artists - Businesses can work with popular artists from various communities to co-create and promote products to relevant audiences.
Industry Implications
1. Food and Beverage - F&B companies can use creative marketing campaigns to reach younger demographics through social media, print, and digital advertising.
2. Entertainment - Companies can look for opportunities to collaborate with popular artists within the entertainment industry to create engaging and interactive campaigns.
3. Cultural Tourism - Cities and countries with unique cultural practices can leverage and promote them to attract tourists and drive sales of local products and services.
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