Richard Malachowski Creates Three-Wheeled Deck
Brian G Randles — September 12, 2009 — Lifestyle
References: coroflot
Barcelona native Richard Malachowski has created a skateboard which mimics the traits of a tricycle. The three-wheeled olly-making machine is not built to do crazy tricks, but is instead more for the cruise-oriented rider.
Richard Malachowski's design will be welcomed by easygoing skateboarders who are looking for an efficient mode of transportation and and not out looking for a stick to take to the skate park.
Implications - Skateboarding culture is known to feature rebellious attitudes and difficult tricks. However, there is more to skateboarding cultures than previously mentioned, and this design broadens the target audience this sport can appeal to. Companies should consider how their designs can broaden an already developed cultural niche and profit from this expansion.
Richard Malachowski's design will be welcomed by easygoing skateboarders who are looking for an efficient mode of transportation and and not out looking for a stick to take to the skate park.
Implications - Skateboarding culture is known to feature rebellious attitudes and difficult tricks. However, there is more to skateboarding cultures than previously mentioned, and this design broadens the target audience this sport can appeal to. Companies should consider how their designs can broaden an already developed cultural niche and profit from this expansion.
Trend Themes
1. Tricycle Skateboards - Skateboard companies should explore designs that broaden the target demographic and appeal to easygoing commuters.
2. Efficient Transportation - Skateboard companies should consider designing products that cater to commuters concerned with sustainable and efficient transportation.
3. Alternative Transportation - Skateboard companies should explore designing products that appeal to consumers looking for eco-friendly modes of transportation that break away from the norm.
Industry Implications
1. Skateboard Manufacturing - Skateboard manufacturers should consider developing products that appeal to the broader market of easy-going commuters who want a fun and efficient mode of transportation.
2. Sustainable Transportation - Sustainable transportation companies should consider incorporating skateboard designs into their product lines to meet the demand of eco-friendly commuters.
3. Youth Culture Products - Youth culture product manufacturers should explore partnership opportunities with skateboard companies to diversify their product lines and reach a wider audience.
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