Jeremy Gutsche — November 5, 2006 — About
References: timesonline
In the recent article, “Cool kids click into trend spottingâ€. Trend Hunter was cited in The Sunday Times, providing the definitions for Trend Spotting and Cool Hunting.
From The Times:
Trendspotting, according to Trendhunter.com, is the “science of identifying emerging shifts in our social behaviour and aspirationsâ€. The more specialised art of cool hunting is “the search for what's not popular — yetâ€.
Implications - Trend Hunter is growing daily and will continue the search for the most innovative and amazing trends of the world. Being cited in The Sunday Times is a great achievement that Trend Hunter is definitely proud of. Hopefully there will be many more citations provided by Trend Hunter in the near future!
From The Times:
Trendspotting, according to Trendhunter.com, is the “science of identifying emerging shifts in our social behaviour and aspirationsâ€. The more specialised art of cool hunting is “the search for what's not popular — yetâ€.
Implications - Trend Hunter is growing daily and will continue the search for the most innovative and amazing trends of the world. Being cited in The Sunday Times is a great achievement that Trend Hunter is definitely proud of. Hopefully there will be many more citations provided by Trend Hunter in the near future!
Trend Themes
1. Trend Spotting - Identifying and analyzing emerging shifts in social behavior and aspirations.
2. Cool Hunting - Searching for what's not popular yet and uncovering trends before they become mainstream.
3. Innovation - Continuously finding and showcasing the most innovative and amazing trends in the world.
Industry Implications
1. Market Research - Utilizing trend spotting methodologies to identify emerging shifts and consumer behavior.
2. Fashion and Design - Applying cool hunting techniques to discover unique and avant-garde styles.
3. Media and Publishing - Providing trend insights and analysis to audiences through various platforms and publications.
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