Marissa Brassfield — March 13, 2009 — About
References: msnbc.msn
Entrepreneur Magazine cited Trend Hunter Research in a piece on the resurgence of crafting amid the sour economy. The article, titled “Crafting: A Silver Lining in a Tough Economy,†discusses the rise of niche crafts like sewing, scrapbooking and DIY kids' projects and uses Trend Hunter's Credit Crunch Couture to bolster the argument that the economy has inspired an interest in do-it-yourself fashion.
Implications - Credit Crunch Couture was listed as Trend Hunter Research's number one trend and has cited the poor economy as a reason for the wave of DIY fashion. Just because the economy is in a bit of a rut, doesn't mean that fashionistas will stop shopping. They just have to get a little more creative.
Implications - Credit Crunch Couture was listed as Trend Hunter Research's number one trend and has cited the poor economy as a reason for the wave of DIY fashion. Just because the economy is in a bit of a rut, doesn't mean that fashionistas will stop shopping. They just have to get a little more creative.
Trend Themes
1. Resurgence of Crafting - The rise of niche crafts amid a sour economy presents opportunities for businesses to provide DIY project supplies and tools.
2. DIY Fashion - The wave of DIY fashion, despite the poor economy, presents opportunities for businesses to provide affordable and sustainable clothing options and tools for customization.
3. Kids' DIY Projects - The rise of kids' DIY projects, as a result of the sour economy, presents opportunities for businesses to provide educational and sustainable DIY project materials for children.
Industry Implications
1. Crafts & DIY Supplies - The resurgence of crafting and DIY projects presents opportunities for businesses to provide affordable, sustainable, and unique materials for artistic expression.
2. Fashion & Clothing - The rise of DIY fashion presents opportunities for businesses to provide affordable and sustainable clothing options, tools for customization, and resources for fashion education.
3. Children's Education & Entertainment - The rise of kids' DIY projects presents opportunities for businesses to provide educational and sustainable DIY project materials for children, fostering creativity and practical learning skills.
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