These Dr. Oetker Traybake Kits Come in Three Flavors
Michael Hemsworth — November 27, 2019 — Marketing
Baked goods and fancier desserts are often reserved for the weekend because of the time they take to prepare, so the Dr. Oetker Traybake Kits have been created to change this. The baking mixes are focused on an enhanced ease of use to enable users to create their choice of sweet treat without having to spend extended periods mixing up a batch from scratch.
The baking mixes come in three flavor options including Carrot Cake, Lemon Drizzle and Chocolate & Salted Caramel, which each create 12 servings and only require eggs, milk, oil and butter to be created.
Head of Marketing, Cake and Dessert at Dr. Oetker UK Jen Brown spoke on the new Dr. Oetker Traybake Kits saying, "Typically, the UK’s favorite cake flavors are only found in whole cake mixes, which are generally suited for celebratory occasions. We wanted to launch something that was more versatile for modern mealtimes and can still be used for special events and everyday snacking. These three traybake mixes allow consumers to bake their favorite treats and share them at bake sales, in the office and with their loved ones. They are also the perfect addition to lunchboxes for a delicious lunchtime snack. We’re confident these will be a hit with home bakers of all abilities.”
The baking mixes come in three flavor options including Carrot Cake, Lemon Drizzle and Chocolate & Salted Caramel, which each create 12 servings and only require eggs, milk, oil and butter to be created.
Head of Marketing, Cake and Dessert at Dr. Oetker UK Jen Brown spoke on the new Dr. Oetker Traybake Kits saying, "Typically, the UK’s favorite cake flavors are only found in whole cake mixes, which are generally suited for celebratory occasions. We wanted to launch something that was more versatile for modern mealtimes and can still be used for special events and everyday snacking. These three traybake mixes allow consumers to bake their favorite treats and share them at bake sales, in the office and with their loved ones. They are also the perfect addition to lunchboxes for a delicious lunchtime snack. We’re confident these will be a hit with home bakers of all abilities.”
Trend Themes
1. Weekday-friendly Dessert Mixes - The popularity of convenient dessert mixes that can be prepared quickly and easily on weekdays presents an opportunity for companies to create innovative and easy-to-use baking products.
2. Versatile Cake Flavors - The demand for versatile cake flavors that can be enjoyed in various settings, from special events to everyday snacking, opens up opportunities for companies to develop a wide range of flavor options in convenient baking mixes.
3. Convenient Snack Solutions - The need for convenient and delicious snack options, such as traybake mixes that can be added to lunchboxes, creates an opportunity for companies to create innovative and portable dessert solutions.
Industry Implications
1. Baking Mixes Industry - The baking mixes industry can capitalize on the trend of weekday-friendly dessert mixes by developing new and improved products with enhanced ease of use and a wide range of flavors.
2. Convenience Food Industry - The convenience food industry can leverage the demand for versatile cake flavors by introducing new packaged dessert solutions that cater to different occasions and snacking preferences.
3. Snack Food Industry - The snack food industry can tap into the need for convenient snack solutions by offering innovative and portable dessert options that are suitable for on-the-go consumption.
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