This Small Travel Bottle is the Perfect Way to Transport Chanel No. 5
Charlotte Joyce Kidd — October 16, 2015 — World
References: luxuo & luxurylaunches
Just in time for winter holiday travel, Chanel No. 5 now comes in a perfect travel-size perfume bottle.
The iconic Chanel No. 5 bottle -- unchanged since 1924 -- won't see any redesign in the travel-size version. It will just be a smaller, 35 ml travel-size perfume edition of the classic rectangular bottle. The perfume contained inside will also boast the same beautiful Chanel No. 5 scent as usual. The travel-size perfume comes in Eau de Parfum, combining the scents of rose, jasmine and vanilla, and No. 5 Eau Premiere, which adds fragrances of ylang-ylang and musk to the original Chanel No. 5 base.
With a product as successful and iconic as Chanel No. 5 perfume, any major design changes are unnecessary or may even be poorly received by consumers. Instead, creating convenient packaging and retail options, like this travel-size perfume, is the most successful form of product development.
The iconic Chanel No. 5 bottle -- unchanged since 1924 -- won't see any redesign in the travel-size version. It will just be a smaller, 35 ml travel-size perfume edition of the classic rectangular bottle. The perfume contained inside will also boast the same beautiful Chanel No. 5 scent as usual. The travel-size perfume comes in Eau de Parfum, combining the scents of rose, jasmine and vanilla, and No. 5 Eau Premiere, which adds fragrances of ylang-ylang and musk to the original Chanel No. 5 base.
With a product as successful and iconic as Chanel No. 5 perfume, any major design changes are unnecessary or may even be poorly received by consumers. Instead, creating convenient packaging and retail options, like this travel-size perfume, is the most successful form of product development.
Trend Themes
1. Convenient Travel-size Products - Creating smaller, portable versions of popular products for on-the-go use.
2. Unchanged Iconic Designs - Maintaining the original design of iconic products with minor adjustments for improved functionality or convenience.
3. Scent Personalization - Offering multiple scent options for a single product to appeal to a wider range of consumers.
Industry Implications
1. Beauty and Cosmetic Products - Creating convenient travel-size options of popular beauty and cosmetic products.
2. Luxury Goods - Maintaining the original design of iconic luxury goods while creating additional options for improved functionality or convenience.
3. Fragrance Industry - Innovating by offering multiple scent options for a single product to appeal to a wider range of consumers.
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