Quantas Will Buy Americans a Passport If They Travel to Australia
Ellen Smith — October 31, 2017 — Lifestyle
Quantas is encouraging American's to travel to Australia in a recent marketing campaign, by offering to pay for customer's new passports.
The recent promotion was devised in response to the fact that a vast amount of Americans don't have a valid passport. That, coupled with the fact that Australia was listed as one of the top five places surveyed Americans wish to visit in the next four years, made the continent the ideal vacation spot to promote. With this campaign, the company is hoping to attract even those with passports, as the $135 discount offering can be applied to the cost of travel, instead of a new passport.
Quantas' passport promotion also coincides with the airlines' new non-stop trips from Australia to various U.S cities.
The recent promotion was devised in response to the fact that a vast amount of Americans don't have a valid passport. That, coupled with the fact that Australia was listed as one of the top five places surveyed Americans wish to visit in the next four years, made the continent the ideal vacation spot to promote. With this campaign, the company is hoping to attract even those with passports, as the $135 discount offering can be applied to the cost of travel, instead of a new passport.
Quantas' passport promotion also coincides with the airlines' new non-stop trips from Australia to various U.S cities.
Trend Themes
1. Passport-purchasing Promotions - The trend of offering to pay for customers' passports to incentivize travel and attract more tourists.
2. Destination Marketing Campaigns - The trend of promoting specific destinations to attract travelers by offering discounts or unique incentives.
3. Non-stop Flight Expansion - The trend of airlines expanding their non-stop flight routes to cater to specific markets and increase accessibility.
Industry Implications
1. Travel and Tourism - The industry that can leverage passport promotions to boost tourism and attract more travelers.
2. Hospitality and Accommodation - The industry that can partner with destination marketing campaigns to offer exclusive travel packages and accommodations.
3. Airline Transportation - The industry that can benefit from non-stop flight expansions, attracting more passengers and increasing revenue.
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