These Photographs Give the Illusion of a Leaf Suspended in the Air
Ellen Smith — August 2, 2017 — Art & Design
References: normcph & design-milk
These transparent botanical prints offer users a low-commitment and whimsical alternative to incorporating greenery into their homes.
The benefits of integrating plant life into your home or workspace have been proven, however the upkeep and burden of plant ownership deters people from further developing their green thumbs. To make vegetation more accessible to all, three Danish companies (MOEBE, Paper Collective and Norm Architects) collaborated on the design of these botanical photographs, which appear as real leaves suspended within a frame.
The photographed leaves rest somewhere between healthy greenery and decay, adding an effective dimension that confuses the senses. The prints come in three different sizes and highlight each company's alignment with creativity and nature.
The benefits of integrating plant life into your home or workspace have been proven, however the upkeep and burden of plant ownership deters people from further developing their green thumbs. To make vegetation more accessible to all, three Danish companies (MOEBE, Paper Collective and Norm Architects) collaborated on the design of these botanical photographs, which appear as real leaves suspended within a frame.
The photographed leaves rest somewhere between healthy greenery and decay, adding an effective dimension that confuses the senses. The prints come in three different sizes and highlight each company's alignment with creativity and nature.
Trend Themes
1. Transparent Botanical Prints - Disruptive innovation opportunity: Develop new techniques for capturing and displaying images that create the illusion of suspended leaves.
2. Low-commitment Greenery - Disruptive innovation opportunity: Find ways to incorporate plant life into homes and workspaces that do not require the burden of plant ownership.
3. Whimsical Home Decor - Disruptive innovation opportunity: Create unique and playful home decor items that bring nature-inspired elements into the living space.
Industry Implications
1. Interior Design - Disruptive innovation opportunity: Integrate innovative and visually stunning design elements that incorporate natural elements into interior spaces.
2. Print and Photography - Disruptive innovation opportunity: Develop new printing and photography techniques that create realistic and immersive botanical images.
3. Green Living - Disruptive innovation opportunity: Explore ways to promote and encourage sustainable and environmentally friendly living through innovative home decor products.
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