90's Toy Turned Into Picturesque Warrior
Holger Mohr — June 25, 2009 — Tech
References: dvice & artschoolvets
With the new Transformers movie now in theatres, here is another Transformer innovation that is pretty flashy (no pun intended:maybe).
The Voltron Star Shooter is a 90's action figure that was tinkered with in order to create a “Voltron Camera.â€
The Voltron camera actually works and shoots 110 film and you have to admit it does add a little edge to the Voltron Star Shooter's whole motif.
Implications - One of the best ways for a company to have a lasting subconscious effect on consumers is by pairing their products with major Hollywood brands or movies, especially a franchise that allows for toys or video games. By connecting the brand with the movie, companies create a subliminal advertising effect which stays with a consumer longer than a typical overt advertisement.
The Voltron Star Shooter is a 90's action figure that was tinkered with in order to create a “Voltron Camera.â€
The Voltron camera actually works and shoots 110 film and you have to admit it does add a little edge to the Voltron Star Shooter's whole motif.
Implications - One of the best ways for a company to have a lasting subconscious effect on consumers is by pairing their products with major Hollywood brands or movies, especially a franchise that allows for toys or video games. By connecting the brand with the movie, companies create a subliminal advertising effect which stays with a consumer longer than a typical overt advertisement.
Trend Themes
1. Movie-inspired DIY - Creating DIY projects inspired by popular movies helps connect consumers with brands and creates a lasting impression.
2. Toy-tinkering - Tinkering with vintage toys to create new functional products is a growing trend.
3. Retro Camera Revival - Reviving outdated camera technology by repurposing vintage toys can provide a unique experience for photography enthusiasts.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can capitalize on the vintage toy tinkering trend by offering customized products.
2. Photography - Photography industry professionals can innovate by repurposing vintage toys to create functional and unique camera equipment.
3. Film Industry - Film studios can collaborate with toy manufacturers to create movie-inspired merchandise, adding to the franchise's branding and appeal.
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