The Training Mask Lets People Channel Their Inner Bane During Workouts
Meghan Young — April 4, 2014 — Lifestyle
References: trainingmask & refinery29
Sometimes a person has to get really mean to get to the next level in their fitness journey and the Training Mask is here to help. Not only does it trick people on a physiological level, it also tricks on a mental level. The Training Mask lets exercisers and athletes channel their inner Bane from 'The Dark Knight Rises.'
Developed in Cadillac, Michigan, the Training Mask's main purpose, however, is not to turn its users into city-destroying villains. Instead, it fakes high elevation conditions. By reducing air flow and creating pulmonary resistance, the Training Mask ensures that the body works harder. Once people return to lower elevations, their performance will show substantial increases in strength, endurance and speed. The company writes, "Training Mask will make your workout so efficient, you can actually cut the amount of time spent in training by as much as two-thirds."
Developed in Cadillac, Michigan, the Training Mask's main purpose, however, is not to turn its users into city-destroying villains. Instead, it fakes high elevation conditions. By reducing air flow and creating pulmonary resistance, the Training Mask ensures that the body works harder. Once people return to lower elevations, their performance will show substantial increases in strength, endurance and speed. The company writes, "Training Mask will make your workout so efficient, you can actually cut the amount of time spent in training by as much as two-thirds."
Trend Themes
1. High Altitude Training - The trend of replicating high altitude training through equipment and technology presents an opportunity for companies to innovate and improve athletic performance.
2. Mental Endurance Training - The trend of incorporating mental challenges into athletic training through equipment and wearables presents an opportunity for companies to innovate and improve athletes' mental endurance.
3. Superhero-inspired Workouts - The trend of incorporating superhero-inspired gear and technology into fitness workouts presents an opportunity for companies to tap into popular culture and attract consumers.
Industry Implications
1. Fitness Equipment - The fitness equipment industry can capitalize on the trend of high altitude and mental endurance training by developing innovative products that cater to athletes' needs.
2. Wearable Technology - The wearable technology industry can capitalize on the trend of mental endurance training by developing products that monitor and improve athletes' mental performance.
3. Pop Culture Merchandise - The pop culture merchandise industry can capitalize on superhero-inspired workouts by developing and marketing products for fans of popular superheroes.
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