'Train Logger' Hammers Away Some Trippy Graphics
Jason Soy — July 19, 2011 — Art & Design
References: cargocollective & designerblog.it
If you're looking for some inspirational animations that hearken back to the days where psychedelic colors dominated the media, then check out this 'Train Logger' video. Not only will your eyes be treated to a visual feast, but the video is played over a stellar rock track that hammers away at you the way a Queens of the Stone Age song does.
The technique used to make this 'Train Logger' video is called strata-cut, which involves cutting away at a clay log while taking photographs of each cut and then compiling all of the snapshots together into a fluid animation. It's very similar to stop-motion.
The 'Train Logger' video was made by Nicos Livesey.
Implications - Consumers enjoy animations with an unrefined human-like quality to them because they've grown tired of polished computer-generated graphics that have saturated media outlets. Corporations looking to evoke personable relationships with consumers may consider utilizing analog animations for promotional campaigns.
The technique used to make this 'Train Logger' video is called strata-cut, which involves cutting away at a clay log while taking photographs of each cut and then compiling all of the snapshots together into a fluid animation. It's very similar to stop-motion.
The 'Train Logger' video was made by Nicos Livesey.
Implications - Consumers enjoy animations with an unrefined human-like quality to them because they've grown tired of polished computer-generated graphics that have saturated media outlets. Corporations looking to evoke personable relationships with consumers may consider utilizing analog animations for promotional campaigns.
Trend Themes
1. Psychedelic Animations - Companies can explore using psychedelic-style animations to appeal to consumers who are tired of polished computer-generated graphics.
2. Strata-cut Technique - The strata-cut technique used in 'Train Logger' video can inspire new ways to create fluid animations and visually stunning effects in marketing materials.
3. Analog Animations - Corporations can consider utilizing analog animations for promotional campaigns and to evoke personable relationships with consumers.
Industry Implications
1. Entertainment - The entertainment industry can utilize psychedelic-style animations in film, television, and video game promotions to appeal to audiences who appreciate unique visuals.
2. Marketing - Marketing companies can explore the use of the strata-cut technique to create visually stunning and memorable content for brand promotions.
3. Art and Design - Artists and designers can experiment with analog animation techniques like strata-cut to create unique and visually stunning works of art.
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