Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

White Truffle Soy Sauces

Clean the Sky - Positive Eco Trends & Breakthroughs

Trader Joe’s Truffley Soy Sauce Has a Whole New Dimension of Flavor

— November 27, 2022 — Lifestyle
If you're looking for a way to infuse even more holiday flavor into your favorite recipes, Trader Joe’s Truffley Soy Sauce is the perfect way to do it.

Trader Joe’s Truffley Soy Sauce puts a bold new twist on a classic condiment. Just as the name suggests, the new product combines "the deeply savory flavor of soy sauce with the unmistakably umami-rich taste of white truffle." Made by a supplier that services the high-end sushi world, the new Truffley Soy Sauce adds a whole new layer of complexity to all types of entrees and appetizers. One option is to use it as a dipping sauce for your favorite dumplings, but it's also great drizzled over a big bowl of steaming rice.

Image Credit: Trader Joe's
Trend Themes
1. Umami Flavor Trend - The introduction of Trader Joe’s Truffley Soy Sauce demonstrates the increasing popularity of umami-rich flavors in the food industry, presenting an opportunity for companies to innovate with unique flavor profiles.
2. Premium Soy Sauce Trend - The high-end sushi world supplier behind Trader Joe’s Truffley Soy Sauce indicates a growing trend towards premiumization and elevated flavor experiences in the condiment industry, leading to opportunities for companies to create higher-end versions of traditional favorites.
3. Fusion Cuisine Trend - Trader Joe’s Truffley Soy Sauce combines two distinct and disparate flavor profiles in a single condiment, reflecting the demand for innovative fusion cuisine and the opportunity for companies to experiment with unique flavor combinations.
Industry Implications
1. Condiments Industry - The launch of Trader Joe’s Truffley Soy Sauce highlights the potential for innovation and differentiation in the condiments industry, presenting an avenue for companies to expand their offerings and reach new audiences.
2. Gourmet Ingredients Industry - The use of white truffle in Trader Joe’s Truffley Soy Sauce underscores the demand for elevated and gourmet ingredients in the food industry, opening doors for companies to explore unique and high-end flavor profiles.
3. Ethnic Food Industry - The adaptation of soy sauce, a staple of Asian cuisine, to include a distinctly European ingredient like white truffle demonstrates the potential for innovation and experimentation in the ethnic food industry, creating opportunities for companies to explore unconventional flavor combinations.
6.6
Score
Popularity
Activity
Freshness