Tracker Fashions That Channel the Pioneer Days in an Ethical Way
Bianca — March 14, 2012 — Social Good
References: trackerlanding
Tracker is an environmentally and animal-friendly company that makes faux fur men's and women’s jackets and vests in old-fashioned styles.
As the gallery above makes evident, the Tracker fur styles are inspired by the pioneer days. They’re designed to be rugged and look as though they could easily be draped around the characters of old-fashioned western films.
“By way of tracking and trapping, hunting and gathering, it was on the strong backs of our nation’s forebears that the earliest creations of American dress were designed,” the website explains.
“Tracker is re-imagining these pieces to give today’s originators the chance to exhibit their own power of character.
To hep cut down on pollution, the Tracker coats and vests are made in the US, and their packaging and shipping materials are also made from recycled materials.
The company was co-founded in 2011 by Andrew Bartley, a Silicon Valley venture capitalist, and Billy Zeb Smith who is based in Manhattan and has worked with fashion icons like Marc Jacobs and Ralph Lauren.
A portion of the proceeds of all coats sold from August to December 2012 will go toward charities that benefit the environment and wildlife.
“We’ll be setting aside the money as coats are sold and tracking the amount on our website,” says Andrew. “In January we will be engaging our Facebook fans to promote and vote on a charity of their choice to receive the funds.”
Contact Information
Tracker Landing website
Tracker Landing on Twitter
Tracker Landing on Facebook
As the gallery above makes evident, the Tracker fur styles are inspired by the pioneer days. They’re designed to be rugged and look as though they could easily be draped around the characters of old-fashioned western films.
“By way of tracking and trapping, hunting and gathering, it was on the strong backs of our nation’s forebears that the earliest creations of American dress were designed,” the website explains.
“Tracker is re-imagining these pieces to give today’s originators the chance to exhibit their own power of character.
To hep cut down on pollution, the Tracker coats and vests are made in the US, and their packaging and shipping materials are also made from recycled materials.
The company was co-founded in 2011 by Andrew Bartley, a Silicon Valley venture capitalist, and Billy Zeb Smith who is based in Manhattan and has worked with fashion icons like Marc Jacobs and Ralph Lauren.
A portion of the proceeds of all coats sold from August to December 2012 will go toward charities that benefit the environment and wildlife.
“We’ll be setting aside the money as coats are sold and tracking the amount on our website,” says Andrew. “In January we will be engaging our Facebook fans to promote and vote on a charity of their choice to receive the funds.”
Contact Information
Tracker Landing website
Tracker Landing on Twitter
Tracker Landing on Facebook
Trend Themes
1. Retro-style Fashions - Companies in the fashion industry can capitalize on the trend by using old-fashioned styles as inspiration for eco-friendly, animal-friendly, and recycled clothing.
2. Ethical Fashion - Fashion brands can innovate their offerings to include animal-friendly and eco-friendly materials to appeal to conscious consumers.
3. Social Responsibility - Brands can develop social and environmentally aware business practices that align with customers' values to promote responsible consumerism.
Industry Implications
1. Fashion - Fashion brands can improve their market standing by incorporating ethical, sustainable and recycled materials into their collections.
2. Eco-friendly Manufacturing - Manufacturing industries can capitalize on the current trend of eco-friendly manufacturing practices that allow for the creation of products that promote greener lifestyles.
3. Social and Environmental Charities - Charity organizations can work with eco-friendly fashion brands, such as Tracker, to extend their reach and support their cause.
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