Vans is Releasing a Line of Toy Story Shoes in Collaboration with Disney
Riley von Niessen — October 2, 2016 — Fashion
Looking to translate the ever-popular 1995 film into a new medium, skate brand Vans joined with Disney to create a collection of Toy Story shoes.
While rumors about the collaboration have been circulating for a little while, it was only recently that Vans confirmed the upcoming release with a promotional video on its Instagram. Included will be models that honor Woody, Buzz Lightyear, Bo Peep, the Pizza Planet aliens and more. The Toy Story shoes do this by incorporating the colors and patterns from the clothing that each of the characters wore, as well as imagery that likens the designs to them.
On the Buzz Lightyear sneakers for example, the toy's green and white spacesuit is contained on the upper, while the purple accents on it are represented by the soles. Like on Woody's boot in the film, the soles of the Vans and Disney Toy Story sneakers boast the name "ANDY" on the bottom as well.
While rumors about the collaboration have been circulating for a little while, it was only recently that Vans confirmed the upcoming release with a promotional video on its Instagram. Included will be models that honor Woody, Buzz Lightyear, Bo Peep, the Pizza Planet aliens and more. The Toy Story shoes do this by incorporating the colors and patterns from the clothing that each of the characters wore, as well as imagery that likens the designs to them.
On the Buzz Lightyear sneakers for example, the toy's green and white spacesuit is contained on the upper, while the purple accents on it are represented by the soles. Like on Woody's boot in the film, the soles of the Vans and Disney Toy Story sneakers boast the name "ANDY" on the bottom as well.
Trend Themes
1. Collaborative Fashion Lines - The collaboration between Vans and Disney to create a collection of Toy Story shoes demonstrates the trend of brands teaming up to create unique fashion products.
2. Nostalgic Pop Culture Merchandise - The release of Toy Story-themed sneakers by Vans taps into the trend of nostalgia-driven merchandise that resonates with consumers who grew up with the franchise.
3. Character-inspired Fashion - The incorporation of colors, patterns, and imagery from the clothing that each Toy Story character wore in the Vans sneakers highlights the trend of fashion items inspired by recognizable characters.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can explore opportunities to collaborate with popular brands and create character-inspired merchandise to attract nostalgic consumers.
2. Film and Entertainment - The film and entertainment industry can partner with fashion brands to extend the reach of popular franchises and create merchandise that appeals to fans.
3. Footwear - The footwear industry can explore collaborations with iconic characters and films to create unique and appealing sneaker designs that resonate with consumers.
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