The Towel Thuggie is an Edgy Way to Keep Dry at the Beach
Michael Hines — September 10, 2014 — Life-Stages
If you ever wished you could be a bit more bro at the beach you'll want to check out the Towel Thuggie. Thuggies is a Canadian company known for its tall-tee hoodie, also called a Thuggie. The Towel Thuggie, as its name suggests, is meant to help you dry off while still looking awesome. There are a few things that set the Towel Thuggie apart from normal bathrobes.
For starters, bathrobes aren't sleeveless nor are they designed to make you look awesome/be taken to the beach. The Towel Thuggie is also more functional than a typical robe in that you don't need to wear it only when drying off. It's light enough and fashionable to be worn around and looks perfect for escaping sunburns. The Towel Thuggie is available in three styles and colors.
For starters, bathrobes aren't sleeveless nor are they designed to make you look awesome/be taken to the beach. The Towel Thuggie is also more functional than a typical robe in that you don't need to wear it only when drying off. It's light enough and fashionable to be worn around and looks perfect for escaping sunburns. The Towel Thuggie is available in three styles and colors.
Trend Themes
1. Bro-focused Beachwear - Alternative beachwear designed to appeal to men, and fashioned for both drying off and wearing around afterwards presents an opportunity for innovation.
2. Sleeveless Robes - Designing robes without sleeves presents an opportunity to innovate traditional clothes for new uses.
3. Multi-functional Clothing - Designing clothes with more than one function that can be worn in different environments presents a large opportunity for disruptive innovation.
Industry Implications
1. Fashion Industry - This innovation could disrupt the fashion industry with its unique design and targeted marketing.
2. Beachwear Industry - This innovation presents a new product in the beachwear industry, targeted towards men, that looks fashionable but also serves a functional purpose.
3. Home Industry - This innovation presents an opportunity to disrupt the home industry with an updated and multi-functional version of traditional robes.
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